You made great money over summer. What's the plan for June?
We run Google Ads for licensed air conditioning businesses with staff on the books. When someone in your service area searches "split system installation" or "ducted air conditioning," you're the one they find. Exclusive enquiries, not shared hipages scraps. If you're a one-man band, this isn't for you.
The problem isn't leads.
December to February you're knocking back work. Then the shoulder season hits and you're quoting split system services just to keep the vans moving.
Wages go out Thursday in June the same as they do in January. You can't hire the next bloke off the back of a summer you can't guarantee will repeat, and you can't carry a quiet quarter forever.
You're not stuck at your current size because you can't do the work. You're stuck because the work runs on a season you don't control.
Or at least, that's what everyone in your trade has decided to believe.
Small team. Hard cap.
We only take on fifteen aircon businesses at a time. Because we run a small team, we do not set and forget. Your campaign gets worked on every week, and that only works if we keep the roster tight.
When the spots are full, they're full. You go on the list for the next one that opens.
Every aircon business runs on three kinds of work.
Regas, fault call-outs, cleans.
Back-to-back split systems, week in, week out.
Ducted and multi-head systems.
Most aircon businesses chase ducted and treat splits as scraps, then wonder why the pipeline swings. We run both. Splits give you the consistent weekly work that keeps the vans full; ducted enquiries land on top.
Here's the part your competitors haven't worked out: none of it dies in winter. Reverse cycle is heating, and heating searches spike from May. The homeowner freezing through July isn't searching "air conditioning," but they're absolutely searching "ducted heating and cooling" or "reverse cycle installation," and most aircon businesses have gone quiet by then. That's the gap we put you in: the money searches, year round, while everyone else hibernates.
Speed-to-lead still matters. A $12k ducted enquiry gets three quotes, and a split install customer books whoever answers first. Every enquiry hits your phone by SMS the moment it comes in.
We don't talk in impressions, reach or engagement, because none of that pays wages.
Run your own numbers. A standard back-to-back split install is $600 to $1,500 in labour, plus your markup on sundries and your margin on the unit if you're supplying it. Call it a four-figure job that takes two blokes half a day. A ducted install is $8,000 to $15,000.
Ad spend is separate and it's yours, paid straight to Google. For an aircon campaign to work properly you want $1,500 to $2,000 a month minimum. Underfunding it gets you a trickle of leads and a wrong conclusion about whether this works.
You're not betting on marketing working, you're betting on winning work from people who searched for exactly what you do. If that sounds like a stretch, we shouldn't work together, and we'll tell you that on the first call.
If the jobs you win from our leads don't cover our fee, the next month is on us. You don't chase us, we apply it.
A couple of split installs a week and the whole bill is noise. One ducted job and the month is paid for outright.
Splits keep the vans full. Ducted lands on top.
Been burnt before?
If you've done hipages or ServiceSeeking, you already know what shared leads look like: five installers racing to the bottom on price for the same lead, quoting against blokes who'll do it for beer money.
If you've paid a previous agency $1,500 a month for reports you never opened, you know what that feels like too.
Here's the difference. Every lead we generate is yours alone, and they came looking for you, not the other way round. Someone typed "ducted air conditioning installation" into Google five minutes before your phone rang. That's a different animal to a shared lead shopping five quotes. Every dollar is tracked back to the enquiry it produced. No lock-in contracts.
If the jobs you win from our leads don't cover our management fee, the next month is on us.
You don't chase us for it, we apply it.
We can offer that because we don't sign installers whose numbers don't work, which is the whole point of the qualifying call.
Who this is for. And who it isn't.
Who this is for
Who this isn't for
One fee. No fine print.
Google Ads Management
Get the phone ringing. All year round.
No lock-inExclusive enquiries, yours aloneLeads hit your phone by SMS the moment they landEvery dollar tracked back to the enquiry it producedIf your won jobs don't cover the fee, next month's on usA split install or two and it's coveredNeed a landing page?
Page that converts, built for your offer.
If your website's doing its job, we run traffic to it. If it isn't, we build you a proper landing page for a one-off $900 ex GST. We'll tell you straight on the call which one you need, and "your website is fine" is an answer we give regularly.
Ad spend is on top, paid directly to Google, and you control it. Realistic minimum for an aircon campaign is $1,500 to $2,000 a month. If that number makes you wince, this isn't for you yet, and that's fine.
Four steps.
Qualifying call.
Fifteen minutes. We check your numbers work. If they don't, we say so.
Campaign live within 7 days.
Trade-specific creative, your service area, your job types, built around your season, not against it.
Leads hit your phone instantly.
SMS and email the second an enquiry lands. First installer to call back wins the ducted job, so don't sit on them.
Every dollar tracked.
You'll know exactly which jobs came from which spend. No mystery reports.
Just a dude who makes the phone ring
I started out in music. Spent years making things that had to actually move people, because if a track's boring, nobody listens. That's stuck with me. Marketing's the same game. If it doesn't land, it doesn't work.
Then I did my time inside the big agencies. Saw how they run the machine. Saw what's worth the money and what's a straight-up markup racket being sold to business owners who don't know any better.
I also ran lean in startup land, where a quiet week means you're losing sleep and doing the numbers at midnight. Both sides taught me the same lesson: service businesses don't need clever. They need customers.
That's why Online Creative Dudes exists. You run a real business. Real overheads, real staff, real pressure. You don't need another agency selling you brand awareness. You need the phone to ring on Monday.
Drop us a line.
Send a quick note. We'll get back same day, usually within an hour. No automated replies, no sales sequence, just Garo.
- Emailhello@onlinecreativedudes.com
- Phone0424 180 755
- Hours9–5pm AWST · but I'm checking emails 24/7
- BasedPerth / Remote AU