Conversion based website design is a relatively new approach to web design trends. It focuses on how users interact with your website, with the aim of making it easier for them to convert into customers.
One way to do this is by making the checkout process as smooth and seamless as possible. For example, if you want people to buy something using the buy now button, you can create a seamless A/B test where two versions of your website are tested against each other and hopefully one wins out over the other in terms of engaging more users paying for their products or services. This can be done by creating an easier checkout process, where users don’t have to fill out forms, or create accounts.
Another way to design a conversion based website is by optimising your page for mobile devices. Statistics show that most people will use their phones or tablet computers to search for products or services first before using a computer. This means that your website must be designed so that it is legible and accurate on all the devices most users will use to view your site. The mobile version of your site should load in less time so as not to distract from the user experience. It should also be more straightforward and simple to find the information they are looking for.
A third way to optimise your website is to optimise the page for social media. It is easier for users to find out the information they are looking for through social media channels than it is by searching in a search engine. This means that you need to be there, on whichever social media channel you are using, in order to get the business you want.
Lastly, conversion based website design means making sure that your website loads as quickly as possible. The best way of ensuring this is by creating a mobile version of your site which will load more quickly and keep the user engaged. The site should also be responsive so as not to slow down when it switches from desktop mode to mobile mode, or vice versa.
So what is Conversion Based Website Design?
Conversion based website design is not just to be seen as a fancy flow chart of how to optimise your website. It is a general idea which helps you make your website more effective and will help increase the amount of users that sign up to register or buy from you.
As mentioned above, conversion based website design should be used for all aspects of your business including adwords and SEO, not just eCommerce. Its is especially important for your campaigns as it will directly impact your ROAS (Return on Adspend).
Of course, there are a few problems with conversion based website design. The first is that you need to be knowledgeable not only about what your business does, but also about the type of person that purchases your product or service. This means you will want to conduct some market research on those key demographics in order to know how to target them with the right information and offering.
Secondly, conversion based website design requires a lot of testing and data analysis. A lot of these things are never seen by advertisers in real-time and it is important to be able to test them out so as not to waste costly campaigns chasing a ghost. It can be a very long and arduous process, but with the right person or team of people, you can get good information to run your campaigns better.
Conversion based website design also requires trust in your customers and cooperation. This is because you will be working with them to see how they react to different offers and advertising campaigns. Of course, doing this means that you have their trust and respect, which can be an issue if some of your products are highly confidential or have high costs.
There are several tools to help you optimise a website for adwords and to get more out of your campaign. The agency or person handling your adwords management should be aware of all these. If you’re needing some advice on your campaigns or you’re interested on learning more about conversions. Give us a shout.