Lean Cuisine is one of the world’s most recognisable brands when it comes to pre made, healthy frozen meals. Whether you are short on time or just looking for a healthier alternative to fast food, Lean Cuisine provides healthy frozen meals that make good sense. With 18 flavours to choose from including Provençal Vegetable and Beef Stroganoff, there’s something to tempt every taste. All Lean Cuisine dishes are low in calories, fat and saturated fat, and high in fibre.
The company went through a rebrand for it’s new Simple, Balanced, Nutrition campaign which required a website redesign and development to ensure there was cohesive and consistent messaging and imagery throughout. The website had to ensure ease of use and communicate the brand’s new dietary tool, the Healthy Eating App. As Lean Cuisine released a new range of meals, we had to create an easy to find meal page which ensures any user can find the meal they are looking for and know where to purchase it from.
We worked closely with their team of designers to ensure the right design was created with the correct UX Strategy. The design incorporated stunning high grade products shots and assets which were used across the website to give it a fresh, vibrant and highly engaging look and feel. We made sure that load times were kept to the highest possible standard, applying forms of lossless compression across all devices, due to the majority of the traffic being on mobile, which also meant a “mobile first” approach to the design and ux.