The current website for the Castelli Estate online eCommerce website was quite dated and from a UX point of view, it left a lot to be desired. With a very heavy and convoluted navigation, it didn’t allow users and potential customers to find what they were looking for and to convert. We knew we needed to change that urgently as the online store plays a big role in the overall sales for Castelli Estate. On top of that, we wanted to give the website a facelift, we wanted to bring such an iconic and reputable wine brand the look and feel it deserved. Something which communicated its heritage, history and quality of wines.

When approaching any of our design work, we want it to be timeless. We don’t want our clients to have to think about changing or updating their site every year. The Castelli Estate brand is so established that it provided a great creative direction for us to form the aesthetic of the website with ease. Along with the brand, the assets were of the highest quality.