PPC management for businesses that need the phone to ring.
Pay-per-click, managed properly. If you've been searching for a PPC agency in Perth, this is the same work we do for every client: paid search that gets measured on enquiries, not impressions.
Most PPC reporting measures the wrong thing.
Click-through rate, quality score, impression share. All real numbers, none of them the one you care about. The only question worth asking a PPC manager is how many enquiries came in and what each one cost. If the answer needs three slides of preamble, that is the answer.
How we run a paid search account.
Search intent first
We buy the searches with a job attached. Someone typing 'emergency plumber' is a customer; someone typing 'how to fix a tap' is not. Structuring around that is most of the work.
Tight campaign structure
Grouped so budget follows intent and the numbers stay readable. A messy account cannot be optimised, only guessed at.
Negative keyword discipline
The search terms report gets read every week and the waste gets cut. This is where most of the wasted spend in an inherited account lives.
Conversion tracking that reconciles
Calls and forms tracked to the click. When your dashboard says twenty enquiries, you should be able to count twenty in your inbox and phone log.
Bid and budget management
Spend moved toward what converts, pulled from what does not. Weekly, not quarterly.
Reporting in dollars
Cost per enquiry, conversion rate, cost per result. If a number is red we are already on it. If it is green you will know where to spend more.
What it looks like in practice.
A law firm came to us spending about $3,000 a month for nothing. Mostly broad match, too few keywords to test. Rebuilt around their services on the same spend, it now brings 30 to 50 enquiries a month.
Same fee, no matter what you call it.
PPC management is $750/mo, month to month — the same Leads tier that covers Google Ads management, because it is the same work under a different name. Ad spend sits on top and goes straight to Google. If we don't get you profitable, or at the bare minimum get your management fee back in real job value, we work the next month for free. And the month after. Until it's working.
Questions we get, a lot.
What's the difference between PPC and Google Ads?
Mostly vocabulary. PPC — pay per click — is the model; Google Ads is the platform where nearly all of it happens for a service business. If you have been told they are different services and priced separately, you were being sold to.
Do you run Facebook or Meta ads too?
Not as a rule. Search is where someone with a problem right now goes looking, and that is the customer worth paying for. We would rather do one channel properly than spread a small budget across three and blame the algorithm.
Can you take over an existing account?
Yes, and often that is the faster path — the history in the account is worth keeping. We audit what is there, cut the waste, and rebuild the structure around the searches that actually produce jobs.
What budget do I need?
In Perth, $1,500 to $2,000 a month in ad spend is a realistic floor for most trades. You could run on $700, but the data comes in so slowly that it takes a very long time to get anywhere. For plumbing in Sydney or Brisbane, plan on $2,500 to $3,000 as a minimum, purely because clicks cost more there. If that number makes you wince, we will tell you straight on the first call rather than take the fee.
How long before I see leads?
Usually within the first two weeks of going live. Most builds are live within a week of kick-off.
What does a click cost?
In Perth, plumbing, aircon and painting clicks usually run $5 to $10. In Sydney a high-intent plumbing keyword starts around $15, and the obvious head terms can hit $30 to $80. Most of the work is finding the specific searches that cost less and still come from someone ready to book.
While you're here.
Google Ads Management
Google Ads management in Perth from $750/mo. We count calls, not clicks. Month to month, custom ROI dashboard, no results no pay.
Landing Pages
High-converting landing pages for Google Ads, built for your offer. Hosting and call tracking included. Live in days, not weeks.
Remarketing
Most visitors don't call the first time. Perth remarketing that brings them back when they're ready, without the creepy overkill.
Drop us a line.
Send a quick note. We'll get back same day, usually within an hour. No automated replies, no sales sequence, just Garo.
- Emailhello@onlinecreativedudes.com
- Phone0424 180 755
- Hours8:30–5pm AWST · but I'm checking emails 24/7
- BasedPerth / Remote AU