Follow up with the people who already looked you up.
Remarketing puts your name back in front of someone who visited your site and didn't call. It's a cheap, useful add-on — and an honest page about it has to start by saying it is not where you begin.
Most people do not enquire on the first visit.
Somebody compares three businesses, gets distracted, and the job goes to whoever they remember on the day they finally decide. For a considered job — a rewire, a full repaint, a hot water replacement — that gap can be a fortnight. Remarketing keeps you in the frame across that gap for a fraction of a search click.
How we use it.
Audiences off real traffic
Built from people who actually reached your site or landing page, segmented by what they looked at rather than lumped into one list.
Frequency kept sane
Capped so you stay familiar rather than becoming the business that follows people around the internet. There is a point where more impressions cost you goodwill.
Measured on enquiries
Judged on the same numbers as everything else — enquiries and cost per enquiry, not view-through metrics that flatter the channel.
When to bother.
Remarketing is an add-on to an existing campaign, not a starting point. It needs traffic to work with, so it only makes sense once search is running and converting. If you ask us for it on day one we will tell you to wait — it costs you nothing to add later and it will not save a campaign that is not working yet.
Questions we get, a lot.
Should I start with remarketing?
No. It needs an audience, and an audience means traffic you do not have yet. Get search working first, then add this once there are enough visitors for it to reach.
How much does it cost to run?
Display remarketing clicks are typically far cheaper than search clicks, so it usually runs on a small slice of the existing budget rather than a new one.
Is it worth it for a trade business?
For urgent work — burst pipe, lockout, no power — usually not. Those jobs are decided in minutes. For considered jobs like rewires, repaints and full installs, where people shop around for a week or two, it earns its place.
While you're here.
Google Ads Management
Google Ads management in Perth from $750/mo. We count calls, not clicks. Month to month, custom ROI dashboard, no results no pay.
PPC Management
Perth PPC management focused on one number: return on ad spend. Calls and form fills tracked, budgets tuned weekly, reported in plain English.
Landing Pages
High-converting landing pages for Google Ads, built for your offer. Hosting and call tracking included. Live in days, not weeks.
Drop us a line.
Send a quick note. We'll get back same day, usually within an hour. No automated replies, no sales sequence, just Garo.
- Emailhello@onlinecreativedudes.com
- Phone0424 180 755
- Hours8:30–5pm AWST · but I'm checking emails 24/7
- BasedPerth / Remote AU