Booked out for three weeks. Then quoting rubbish for two. Sound familiar?
We run Google Ads for licensed plumbing businesses with staff on the books. When someone in your service area searches "hot water replacement," you're the one they find. Exclusive enquiries, not shared hipages scraps. If you're a one-man band, this isn't for you.
The problem isn't leads.
You get leads. That's not the issue.
The issue is three weeks booked solid, then a fortnight quoting rubbish jobs just to keep the vans moving. Wages go out Thursday whether the pipeline's full or not. You can't hire the next bloke because you can't guarantee the work, and you can't knock back the low-margin stuff because you can't guarantee the pipeline.
You're not stuck at your current size because you can't do the work. You're stuck because the work isn't consistent.
Small team. Hard cap.
We only take on fifteen plumbers at a time. Because we run a small team, we do not set and forget. Your campaign gets worked on every week, and that only works if we keep the roster tight.
When the spots are full, they're full. You go on the list for the next one that opens.
Every plumbing business runs on two kinds of jobs.
Blocked drains, tap washers, leaking toilets.
Hot water replacements, reroutes, sewer relines.
Most plumbers live off tier one and take tier two whenever it happens to land. We flip that. When a homeowner's hot water system dies this morning, the first thing they do is search Google, and they call the first plumber who looks legitimate. Our campaigns put you in that position for the searches that matter: hot water replacement, sewer relines, reroutes. Not "cheap plumber near me." Speed-to-lead matters on these jobs more than anywhere else in your trade, so every enquiry hits your phone by SMS the moment it comes in.
We don't talk in impressions, reach or engagement, because none of that pays wages.
One hot water job covers the fee four times over. That's the entire pitch. You're not betting on marketing working, you're betting on winning one tier-two job a month, and if that sounds like a stretch, we shouldn't work together anyway.
Ad spend is separate and it's yours, paid straight to Google. For a plumbing campaign to work properly you want $1,500 to $2,000 a month minimum. Hot water and emergency searches are expensive clicks, and underfunding them gets you a trickle of leads and a wrong conclusion about whether this works.
If your average job value doesn't support the maths, we'll tell you that on the first call and we won't sign you. We knock back more trades than we take on, and that's not a slogan, it's how the model stays profitable for the clients we do keep.
If the jobs you win from our leads don't cover our fee, the next month is on us. You don't chase us, we apply it.
Two call-outs cover our fee. Six or seven cover the lot, ad spend and all. Everything after that is yours.
On average, our plumbers are getting between 35–75 quotes a month.
Been burnt before?
If you've done hipages or ServiceSeeking, you already know what shared leads look like: five plumbers racing to the bottom on price for the same tyre kicker.
If you've paid a previous agency $1,500 a month for reports you never opened, you know what that feels like too.
Here's the difference. Every lead we generate is yours alone, and they came looking for you, not the other way round. Someone typed "hot water replacement" into Google five minutes before your phone rang. That's a different animal to a shared lead shopping five quotes. Every dollar is tracked back to the enquiry it produced. No lock-in contracts.
If the jobs you win from our leads don't cover our management fee, the next month is on us.
You don't chase us for it, we apply it.
We can offer that because we don't sign plumbers whose numbers don't work, which is the whole point of the qualifying call.
Who this is for. And who it isn't.
Who this is for
Who this isn't for
One fee. No fine print.
Google Ads Management
Get the phone ringing. Fast.
No lock-inExclusive enquiries, yours aloneLeads hit your phone by SMS the moment they landEvery dollar tracked back to the enquiry it producedIf your won jobs don't cover the fee, next month's on usThat's a quarter of one hot water jobNeed a landing page?
Page that converts, built for your offer.
If your website's doing its job, we run traffic to it. If it isn't, we build you a proper landing page for a one-off $900 ex GST. We'll tell you straight on the call which one you need, and "your website is fine" is an answer we give regularly.
Ad spend is on top, paid directly to Google, and you control it. Realistic minimum for a plumbing campaign is $1,500 to $2,000 a month. If that number makes you wince, this isn't for you yet, and that's fine.
Four steps.
Qualifying call.
Fifteen minutes. We check your numbers work. If they don't, we say so.
Campaign live within 7 days.
Trade-specific creative, your service area, your job types.
Leads hit your phone instantly.
SMS and email the second an enquiry lands. Speed-to-lead wins hot water jobs, so don't sit on them.
Every dollar tracked.
You'll know exactly which jobs came from which spend. No mystery reports.
Just a dude who makes the phone ring
I started out in music. Spent years making things that had to actually move people, because if a track's boring, nobody listens. That's stuck with me. Marketing's the same game. If it doesn't land, it doesn't work.
Then I did my time inside the big agencies. Saw how they run the machine. Saw what's worth the money and what's a straight-up markup racket being sold to business owners who don't know any better.
I also ran lean in startup land, where a quiet week means you're losing sleep and doing the numbers at midnight. Both sides taught me the same lesson: service businesses don't need clever. They need customers.
That's why Online Creative Dudes exists. You run a real business. Real overheads, real staff, real pressure. You don't need another agency selling you brand awareness. You need the phone to ring on Monday.
Drop us a line.
Send a quick note. We'll get back same day, usually within an hour. No automated replies, no sales sequence, just Garo.
- Emailhello@onlinecreativedudes.com
- Phone0424 180 755
- Hours9–5pm AWST · but I'm checking emails 24/7
- BasedPerth / Remote AU