Case study 01
BG Plumbing
Bathroom renovations
- Clicks
- 3,280
- Conversions
- 871
- Conv. rate
- 26.55%
- Cost / conv.
- A$36.33
Marketing for plumbers: more of the jobs you want, fewer of the ones you don't
The full picture for a plumbing business: which channel does what, what it costs, and how we run them together so the phone rings with the right jobs.
- No lock-in contracts
- Month to month
- Perth based, Australia wide
Plumbers
Start with the jobs, not the channel
Every plumber we talk to wants the same thing described differently: hot water replacements instead of tap washers, blocked drains in the suburbs near the depot instead of across the city, commercial maintenance contracts instead of one-off call outs. Plumber marketing that works starts with a list of the jobs you want and the jobs you would rather not do, and then picks channels for each. We do that list on the first call.
Plumbers
The channels, and what each one is for
01
Google Ads
is for urgent, high value work. Blocked drains, burst pipes, no hot water. The searcher needs someone now and will call the first plumber who answers. Our Google Ads for plumbers page explains how we build those campaigns and what they cost.
02
SEO
is for the long game. The map pack and organic results bring the same urgent jobs without a per-click cost, but it takes months to build. Our SEO for plumbers page covers the suburb page method we use.
03
Meta ads
are for the jobs people plan: bathroom renovations, hot water upgrades before winter, gas conversions. Nobody searches for those at 6am, but they will click a well targeted ad at 8pm on the couch.
04
The website
is where all three land. A plumbing site needs a tappable number on every screen, an offer that gives people a reason to choose you, a form that takes thirty seconds, and a licence number where the sceptical can see it. See websites for plumbers.
Most plumbing clients run ads and SEO together from the start and add Meta once the search side is producing.
stack up?
ROI calculator
Does Google Ads actually work for your business?
Plug in your numbers. Budget, your average sale, a realistic close rate. We'll model three scenarios (conservative, moderate, optimistic) and show you what the return really looks like on paper.
- Projected leads, sales & revenue
- Cost per enquiry across 3 scenarios
- Real ROI and ROAS, no fluff
See if you qualify Takes 60 seconds · See if the numbers stack up
go on. run it.
Fill in your parameters and hit Calculate to see projections.
Plumbers
What working with us looks like
One monthly invoice, month to month, no lock-in. It covers the ads management, the landing page changes, the testing and the small site updates other agencies bill separately. Refer another trade and you get a month free, uncapped.
You deal with Garo, who runs the strategy, and Danny, who runs the tracking. Every call and form is traced to the channel and the keyword that produced it, so when we say ads brought 38 calls and organic brought 22, that is a measured number, not a guess.
Plumbers · results
Results
Trades and service businesses, mostly. The discipline is the same for industrial: find the searches that convert, own them, and stop paying for the rest.
01 / 13
Case study 02
Suburban Splits
Air conditioning
- Clicks
- 14,621
- Conversions
- 3,180
- Conv. rate
- 21.74%
- Cost / conv.
- A$28.64
Case study 03
Phil Haddock Painting
Painting
- Spend
- A$29,499
- Conversions
- 772
- Conv. rate
- 18.67%
- Cost / conv.
- A$38.21
Case study 04
2 Brothers Roller Shutters
Roller shutters
- Clicks
- 17,767
- Conversions
- 2,047
- Conv. rate
- 6.60%
- Cost / conv.
- A$30.52
Case study 05
Papas Plumbing
Plumbing
- Clicks
- 5,660
- Conversions
- 511
- Conv. rate
- 8.42%
- Cost / conv.
- A$52.14
Case study 06
Everlast Painting
Painting campaign
- Clicks
- 12,985
- Conversions
- 1,277
- Conv. rate
- 9.69%
- Cost / conv.
- A$63.43
Case study 07
Applied Physiotherapy
Physiotherapy
- Clicks
- 5,182
- Conversions
- 619
- Conv. rate
- 11.87%
- Cost / conv.
- A$44.23
Case study 08
Hypaforma Podiatry
Podiatry
- Clicks
- 4,820
- Conversions
- 489
- Conv. rate
- 9.61%
- Cost / conv.
- A$50.49
Case study 09
Certified Pest Management
Pest control
- Spend
- A$9,446
- Conversions
- 226
- Conv. rate
- 12.71%
- Cost / conv.
- A$41.80
Case study 10
Perth Power Wash
Pressure cleaning
- Clicks
- 1,474
- Conversions
- 163
- Conv. rate
- 10.98%
- Cost / conv.
- A$35.92
Case study 11
Complete Roof Plumbing
Roofing and gutters
- Clicks
- 5,494
- Conversions
- 704
- Conv. rate
- 12.80%
- Cost / conv.
- A$54.40
Case study 12
Elite Gutter Guards
Gutter guards
- Spend
- A$7,379
- Conversions
- 111
- Conv. rate
- 10.35%
- Cost / conv.
- A$66.48
Case study 13
Pressure Cleaning Perth
Pressure cleaning
- Clicks
- 1,022
- Conversions
- 115
- Conv. rate
- 10.76%
- Cost / conv.
- A$68.40
Account screenshot, spend blurred. Numbers match the card.
Social proof 
Reviews
Plumbers
Other trades
This is the plumbing page of our marketing for tradies hub. We also work with electricians, builders, roofers, painters, air conditioning installers and most of the home services.
Also see
Same page for other trades: digital marketing for electricians and pest control marketing.
FAQ
FAQs
How much should a plumber spend on marketing?
A common rule for trades is five to ten percent of revenue, but it depends on how much of your work comes from repeat customers and referrals. A new plumbing business might spend more to get known; an established one with a strong review base spends less. We would rather set the budget from your job values and the search data for your area than from a percentage.
What is the best marketing for a plumbing business?
For most plumbers: Google Ads for urgent jobs, local SEO for the map pack, a fast website that converts, and a steady flow of Google reviews. Meta ads once those are working. Lead marketplaces like hipages can fill gaps early on but the leads are shared and the cost is hard to control.
Do I need a marketing agency or can I do it myself?
You can run a basic Google Ads campaign yourself and plenty of plumbers do. The accounts we take over usually have the same problems: bidding on every plumbing word, no negatives, no call tracking, clicks going to the homepage. If you have the hours to learn it, do it. If you would rather be on the tools, that is what we are for.
How quickly will I get more plumbing jobs?
Ads: calls in the first week. SEO: months. Meta: depends on the job type and the offer. We tell you which channel to expect results from and when, before you spend.
Do you work with plumbers outside Perth?
Yes. We are Perth based and most of our plumbing clients are in Sydney, Brisbane and Canberra. The method is the same anywhere; the search data and the competition are local, so we pull them fresh for your area.
Final word
Leave it to us. Tell us the jobs you want more of.
We'll show you what it takes to get them.
Contact
Drop us a line.
Send a quick note. We'll get back same day, usually within an hour. No automated replies, no sales sequence, just Garo.
- Emailhello@onlinecreativedudes.com
- Phone0485 000 795
- Hours8:30–5pm AWST · but I'm checking emails 24/7
- BasedPerth / Remote AU
Always happy to chat.
See if you qualify
Check if your area's open
We only work with one business per trade in each area, so we're not sending your leads to the bloke down the road. Two minutes, a few honest questions, and you'll know where you stand. If we're a fit, you'll book a call straight away. If we're not, you'll still walk away with your numbers and what to do next.
See if you qualify- Month to month. No lock-in contracts.
- You deal with the people running your account, not a call centre.