Websites for plumbers that turn clicks into calls

A plumbing website has one job: get the person with the overflowing toilet to tap the number. Everything we build is arranged around that, and then around ranking for the suburbs you serve.

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  • Month to month
  • Perth based, Australia wide
Plumbers · Websites

What a plumbing website has to do

Load in under two seconds on a phone with two bars of signal. Show the number at the top of every screen and in a sticky bar at the bottom. Say what you fix, where, and what it costs to get you out. Show the licence number, because the person has been burned before. Give them a reason to pick you over the next result: a dollar-off first service offer, a same-day promise, a no call-out fee if the job goes ahead. Then get out of the way.

We have built plumbing websites around that list for years. The best of them has a popup quote form with the offer, a sticky call / text / quote bar on mobile, a Text Us button that opens a pre-filled SMS, an About the Owner section with his name and licence, and a Google reviews widget on every page. It converts because every element answers a question the caller has in the first ten seconds.

Built on WordPress your site, geared to sell.
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Plumbers · Websites

What is in the build

01

Conversion layout

Hero with the offer and the form, trust pills (licensed, insured, fixed price, same day), service tiles, reviews, final call to action. Mobile first, desktop second.

02

Service pages

One per service: blocked drains, hot water, leaks, taps and toilets, gas, drainage, renovations, general maintenance. Each with its own offer and FAQ.

03

Suburb pages, if you want them

The structure that makes organic search for plumbers work: service pages as parents, suburb pages as children, every page linked to its neighbours. Built on a custom post type so a 190 page site is manageable.

04

Tracking

GTM, GA4, Google Ads conversion tags and call tracking wired in before launch, not after. Danny does this on every site.

05

Hosting and care

Hosted and maintained by us. When a plugin breaks or a site is compromised, we fix it; one of our plumbing clients had a malware injection cleaned, core verified and credentials rotated inside a day.

06

Real photos

You, the van, the team, the work. Not stock. Nobody believes a stock photo of a smiling plumber and Google does not reward it.

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Plumbers · results

Results

Trades and service businesses, mostly. The discipline is the same for industrial: find the searches that convert, own them, and stop paying for the rest.

01 / 13
Case study 01

BG Plumbing

Bathroom renovations
Clicks
3,280
Conversions
871
Conv. rate
26.55%
Cost / conv.
A$36.33
Case study 02

Suburban Splits

Air conditioning
Clicks
14,621
Conversions
3,180
Conv. rate
21.74%
Cost / conv.
A$28.64
Case study 03

Phil Haddock Painting

Painting
Spend
A$29,499
Conversions
772
Conv. rate
18.67%
Cost / conv.
A$38.21
Case study 04

2 Brothers Roller Shutters

Roller shutters
Clicks
17,767
Conversions
2,047
Conv. rate
6.60%
Cost / conv.
A$30.52
Case study 05

Papas Plumbing

Plumbing
Clicks
5,660
Conversions
511
Conv. rate
8.42%
Cost / conv.
A$52.14
Case study 06

Everlast Painting

Painting campaign
Clicks
12,985
Conversions
1,277
Conv. rate
9.69%
Cost / conv.
A$63.43
Case study 07

Applied Physiotherapy

Physiotherapy
Clicks
5,182
Conversions
619
Conv. rate
11.87%
Cost / conv.
A$44.23
Case study 08

Hypaforma Podiatry

Podiatry
Clicks
4,820
Conversions
489
Conv. rate
9.61%
Cost / conv.
A$50.49
Case study 09

Certified Pest Management

Pest control
Spend
A$9,446
Conversions
226
Conv. rate
12.71%
Cost / conv.
A$41.80
Case study 10

Perth Power Wash

Pressure cleaning
Clicks
1,474
Conversions
163
Conv. rate
10.98%
Cost / conv.
A$35.92
Case study 11

Complete Roof Plumbing

Roofing and gutters
Clicks
5,494
Conversions
704
Conv. rate
12.80%
Cost / conv.
A$54.40
Case study 12

Elite Gutter Guards

Gutter guards
Spend
A$7,379
Conversions
111
Conv. rate
10.35%
Cost / conv.
A$66.48
Case study 13

Pressure Cleaning Perth

Pressure cleaning
Clicks
1,022
Conversions
115
Conv. rate
10.76%
Cost / conv.
A$68.40
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Plumbers · Websites

Where the site fits

The site is the landing point for paid search for plumbers and the foundation of SEO. The full channel picture is on our plumbing marketing overview, and every trade we build for is on the marketing for tradies hub.

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Also see

Same service, other trades: electrician website design, pest control website design and air conditioning website design.

Electricians · Websites

Electrician website design
Pest Control · Websites

Pest control website design
Air Conditioning · Websites

Air conditioning website design
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FAQ

FAQs

How much does a plumbing website cost?

Most of our service websites sit between $5,000 and $8,000. We usually package the build into a retainer with SEO or Google Ads, which gives you far more value for the money. We publish the range because plumbers ask and most agencies will not answer. The price includes the tracking setup and the first round of service pages.

What should a plumber's website include?

A number that is tappable on every screen, an offer, the services you do with a page for each, the suburbs you cover, your licence number, real photos, Google reviews and a form that takes thirty seconds. Everything else is optional.

Do plumbers need a website if they have Google Business Profile?

The profile gets you in the map pack. The website is what the profile links to, where the sceptical check you are real, and where the ads land. For SEO beyond the map pack you need the service and suburb pages, and they live on the site.

WordPress or a website builder for a plumbing business?

WordPress. Builders like Wix and Squarespace are fine for a brochure but fall over when you need 50 suburb pages, proper schema, call tracking and a custom quote popup. Every plumbing site we build is WordPress, hosted and maintained by us.

How long does it take to build a plumbing website?

Two to four weeks for a conversion-built service site, longer if suburb pages are included. The slow part is always the content and photos from the client, so we start collecting those on day one.

Can you fix my existing plumbing website instead of rebuilding it?

Often, yes. If the platform is sound we can rework the layout, add the conversion elements and the tracking, and build out the service pages. If it is a 2016 theme on shared hosting with no mobile layout, a rebuild is cheaper than the patching.

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Final word

Send us your current site.

We'll tell you in a sentence whether to fix it or rebuild it.

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Leave it to us.
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