Air conditioning website design that answers the cost question before the quote

The most searched air conditioning question in every Australian city is how much ducted costs. Almost no installer answers it on their site. The one who does gets the quote request.

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  • No lock-in contracts
  • Month to month
  • Perth based, Australia wide
Air Conditioning · Websites

Why we build air conditioning sites around the cost question

When we mapped air conditioning demand for a Perth installer, the ducted cost cluster was about 600 searches a month at near-zero difficulty, and not one local installer had a cost page or a calculator. Every site said call for a quote. That is an open goal, and it is also the single best qualifier an installer can have: a visitor who has seen that a ducted system for a four bedroom home runs from a certain figure and still fills in the form is a real quote, not a price check.

So the site is built around it. A ducted cost page or calculator by house size and zones, a split system from-price by room size, and a quote form that asks house size, system type and suburb so the quote you send is the right one the first time.

Built on WordPress your site, geared to sell.
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Air Conditioning · Websites

What is in an air conditioning website build

01

System pages

Ducted, split, multi-head, evaporative if you install it, servicing and repairs, commercial if you do it. Each with how it works, what it suits, what it costs from, and a brands-we-install section rather than thin brand pages.

02

The cost page or calculator

House size, zones, system type, a range. Built to rank for the cost searches and to filter the quotes.

03

Trust layer

ARCtick licence, electrical licence, brand accreditations, warranty terms, install photos from your own jobs, Google reviews.

04

Seasonal offer strip

Pre-summer install offer in spring, servicing offer in autumn, switched by date so the site is never promoting the wrong thing.

05

Suburb pages

for the areas you install in, if you want to rank beyond your base; see SEO for air conditioning.

06

Tracking before launch

GTM, GA4, Google Ads conversions and call tracking, so Google Ads for air conditioning land on a measured page from day one.

07

Hosting and care

by us, month to month.

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Air Conditioning · Websites

Where it fits

The channel overview for your trade is on air conditioning marketing, and every trade we build for is on the marketing for tradies hub.

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Air Conditioning · results

Results

Trades and service businesses, mostly. The discipline is the same for industrial: find the searches that convert, own them, and stop paying for the rest.

01 / 13
Case study 01

BG Plumbing

Bathroom renovations
Clicks
3,280
Conversions
871
Conv. rate
26.55%
Cost / conv.
A$36.33
Case study 02

Suburban Splits

Air conditioning
Clicks
14,621
Conversions
3,180
Conv. rate
21.74%
Cost / conv.
A$28.64
Case study 03

Phil Haddock Painting

Painting
Spend
A$29,499
Conversions
772
Conv. rate
18.67%
Cost / conv.
A$38.21
Case study 04

2 Brothers Roller Shutters

Roller shutters
Clicks
17,767
Conversions
2,047
Conv. rate
6.60%
Cost / conv.
A$30.52
Case study 05

Papas Plumbing

Plumbing
Clicks
5,660
Conversions
511
Conv. rate
8.42%
Cost / conv.
A$52.14
Case study 06

Everlast Painting

Painting campaign
Clicks
12,985
Conversions
1,277
Conv. rate
9.69%
Cost / conv.
A$63.43
Case study 07

Applied Physiotherapy

Physiotherapy
Clicks
5,182
Conversions
619
Conv. rate
11.87%
Cost / conv.
A$44.23
Case study 08

Hypaforma Podiatry

Podiatry
Clicks
4,820
Conversions
489
Conv. rate
9.61%
Cost / conv.
A$50.49
Case study 09

Certified Pest Management

Pest control
Spend
A$9,446
Conversions
226
Conv. rate
12.71%
Cost / conv.
A$41.80
Case study 10

Perth Power Wash

Pressure cleaning
Clicks
1,474
Conversions
163
Conv. rate
10.98%
Cost / conv.
A$35.92
Case study 11

Complete Roof Plumbing

Roofing and gutters
Clicks
5,494
Conversions
704
Conv. rate
12.80%
Cost / conv.
A$54.40
Case study 12

Elite Gutter Guards

Gutter guards
Spend
A$7,379
Conversions
111
Conv. rate
10.35%
Cost / conv.
A$66.48
Case study 13

Pressure Cleaning Perth

Pressure cleaning
Clicks
1,022
Conversions
115
Conv. rate
10.76%
Cost / conv.
A$68.40
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Also see

Same service, other trades: websites for plumbers, the electrician websites page and the pest control websites page.

Plumbers · Websites

Websites for plumbers
Electricians · Websites

The electrician websites page
Pest Control · Websites

The pest control websites page
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FAQ

FAQs

How much does an air conditioning website cost?

Most of our service websites sit between $5,000 and $8,000. We usually package the build into a retainer with SEO or Google Ads, which gives you far more value for the money. An air conditioning site with a cost calculator and suburb pages sits at the upper end of our trade builds because of the calculator and the photo handling. The calculator pays for itself in filtered quotes.

Should an air conditioning installer publish prices?

Ranges, yes. A ducted cost range by house size and a split system from-price answer the two most searched questions in the trade and cut the price-check calls. Exact figures stay in the quote.

Do I need a page for each brand I install?

Usually not. Brand searches are small per brand and the searcher wants an installer. A brands-we-install section on the ducted and split pages captures them without thin pages. If one brand is most of your business, that one can have a page.

Can the website show different offers in summer and winter?

Yes. The offer strip switches by date: pre-summer install offer from September, servicing and heating offer from April. Set once, no manual changes.

Can you move my air conditioning site off Framer or Wix to WordPress?

Yes, and we have. Every URL is mapped and redirected on launch day, the tracking moves with it, and we check Search Console afterwards.

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Final word

Send us your current site and your install list.

We'll show you what the cost page looks like for your brands.

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