Case study 01
BG Plumbing
Bathroom renovations
- Clicks
- 3,280
- Conversions
- 871
- Conv. rate
- 26.55%
- Cost / conv.
- A$36.33
Air conditioning marketing for installers who want ducted and split jobs, not quotes
Air conditioning is a seasonal, high-ticket, quote-heavy trade. The marketing has to bring people who are ready to buy a system, not people pricing one for next year. We run it for two Perth installers and the method is on this page. Installers call it HVAC marketing; customers call it air conditioning; we cover both.
- No lock-in contracts
- Month to month
- Perth based, Australia wide
Air Conditioning
How we run marketing for an air conditioning business
01
The job list
Ducted installs and changeovers first, split installs second, servicing and repairs if you want them. Residential or commercial. Brands you install. That decides the campaigns and the pages.
02
Research with the season in it
Air conditioning searches in Australia double from October and peak in the first heatwave. We pull the demand by month for your city so the budget follows it instead of fighting it.
03
Google Ads by system type
Ducted, split, servicing, each with its own budget, ad copy and landing page. Negatives for portable, car, repair guides, Bunnings, Kmart and every DIY variant. Brand terms (Daikin, Mitsubishi, Fujitsu, Panasonic) folded into the install campaigns rather than given their own. Call and form tracking throughout. The full build is on Google Ads for air conditioning.
04
The cost question, answered on the site
Ducted cost searches are the open goal in this trade: nobody in Perth had a ducted cost calculator or a cost-by-house-size page when we checked, and the terms are low difficulty. We build the calculator; it filters the quotes before they reach you.
05
SEO for the planned purchase
Service pages, brand sections, suburb pages for the areas you install in, a Google Business Profile that holds the map pack through winter. Detail on SEO for air conditioning.
06
Meta before summer
A pre-season campaign in September and October to people in the suburbs you install in, with the from-price and the install lead time. Air conditioning is one of the few trades where Meta reliably works, because the purchase is planned.
07
Tracking and monthly tuning
Calls and forms to the keyword and the channel, reported in plain English. That is the whole of HVAC marketing as we run it: no retainers for strategy decks, no channel you cannot measure.
Air Conditioning
What an air conditioning website has to do
Show the systems you install with from-prices or a calculator, show the brands, show the licence (ARCtick and the electrical licence), show real install photos, and make the quote request take thirty seconds on a phone. HVAC website design that leads with a slideshow and a contact form loses to the installer who publishes a ducted price range. We build the site, host it and wire the tracking in before launch.
stack up?
ROI calculator
Does Google Ads actually work for your business?
Plug in your numbers. Budget, your average sale, a realistic close rate. We'll model three scenarios (conservative, moderate, optimistic) and show you what the return really looks like on paper.
- Projected leads, sales & revenue
- Cost per enquiry across 3 scenarios
- Real ROI and ROAS, no fluff
- Full PDF report, emailed to you
Check if we're a fit Takes 60 seconds · See if the numbers stack up
go on. run it.
Fill in your parameters and hit Calculate to see projections.
Air Conditioning · results
Results
Trades and service businesses, mostly. The discipline is the same for industrial: find the searches that convert, own them, and stop paying for the rest.
01 / 13
Case study 02
Suburban Splits
Air conditioning
- Clicks
- 14,621
- Conversions
- 3,180
- Conv. rate
- 21.74%
- Cost / conv.
- A$28.64
Case study 03
Phil Haddock Painting
Painting
- Spend
- A$29,499
- Conversions
- 772
- Conv. rate
- 18.67%
- Cost / conv.
- A$38.21
Case study 04
2 Brothers Roller Shutters
Roller shutters
- Clicks
- 17,767
- Conversions
- 2,047
- Conv. rate
- 6.60%
- Cost / conv.
- A$30.52
Case study 05
Papas Plumbing
Plumbing
- Clicks
- 5,660
- Conversions
- 511
- Conv. rate
- 8.42%
- Cost / conv.
- A$52.14
Case study 06
Everlast Painting
Painting campaign
- Clicks
- 12,985
- Conversions
- 1,277
- Conv. rate
- 9.69%
- Cost / conv.
- A$63.43
Case study 07
Applied Physiotherapy
Physiotherapy
- Clicks
- 5,182
- Conversions
- 619
- Conv. rate
- 11.87%
- Cost / conv.
- A$44.23
Case study 08
Hypaforma Podiatry
Podiatry
- Clicks
- 4,820
- Conversions
- 489
- Conv. rate
- 9.61%
- Cost / conv.
- A$50.49
Case study 09
Certified Pest Management
Pest control
- Spend
- A$9,446
- Conversions
- 226
- Conv. rate
- 12.71%
- Cost / conv.
- A$41.80
Case study 10
Perth Power Wash
Pressure cleaning
- Clicks
- 1,474
- Conversions
- 163
- Conv. rate
- 10.98%
- Cost / conv.
- A$35.92
Case study 11
Complete Roof Plumbing
Roofing and gutters
- Clicks
- 5,494
- Conversions
- 704
- Conv. rate
- 12.80%
- Cost / conv.
- A$54.40
Case study 12
Elite Gutter Guards
Gutter guards
- Spend
- A$7,379
- Conversions
- 111
- Conv. rate
- 10.35%
- Cost / conv.
- A$66.48
Case study 13
Pressure Cleaning Perth
Pressure cleaning
- Clicks
- 1,022
- Conversions
- 115
- Conv. rate
- 10.76%
- Cost / conv.
- A$68.40
Account screenshot, spend blurred. Numbers match the card.
Social proof 
Reviews
Air Conditioning
Terms and the rest of the trades
Month to month, no lock-in, one invoice. Garo runs the strategy, Danny runs the tracking. Every trade we work with is on the marketing for tradies hub.
Also see
Same page for other trades: marketing for electricians and marketing for pest control operators.
FAQ
FAQs
What is the best marketing for an air conditioning business?
Google Ads by system type for people ready to buy, a website that answers the cost question, local SEO for the map pack and suburb searches, and a Meta campaign before summer. In that order.
How much does air conditioning marketing cost?
Ad spend runs higher in season and lower in winter, plus a flat management fee. The right spend varies, and the ROI calculator shows what a budget needs to bring in to pay for itself. Ducted install clicks cost the most. We quote the fee on the first call.
How do air conditioning installers get more leads?
By showing up for the system type and the suburb with a price range on the page. The installers who publish a ducted cost range get fewer tyre kickers and more booked quotes than the ones who say call for a quote.
Should an air conditioning company advertise in winter?
At a reduced budget, for servicing, repairs and reverse cycle heating. Pausing completely means the campaign relearns in spring and the map pack loses momentum.
Do you work with commercial air conditioning businesses?
Yes, as a separate campaign. Commercial terms are expensive ($20 a click in Perth) and the sales cycle is longer, so it gets its own budget and page rather than being mixed with residential.
Final word
Leave it to us. Tell us what you install and where.
We'll show you the demand by month for your city.
Contact
Drop us a line.
Send a quick note. We'll get back same day, usually within an hour. No automated replies, no sales sequence, just Garo.
- Emailhello@onlinecreativedudes.com
- Phone0424 180 755
- Hours8:30–5pm AWST · but I'm checking emails 24/7
- BasedPerth / Remote AU
Always happy to chat.