Case study 01
Phil Haddock Painting
Painting
- Spend
- A$29,499
- Conversions
- 772
- Conv. rate
- 18.67%
- Cost / conv.
- A$38.21
Marketing for painters: win the quote before the quote stage
Painting is the trade where the cheapest quote wins unless the customer has a reason to pick you first. The job of painter marketing is to be that reason before the quote stage, and that starts with being the painter they find first.
- No lock-in contracts
- Month to month
- Perth based, Australia wide
Painters
Start with the jobs you want
Every painting business we talk to has a version of the same list. More full interiors and exteriors, fewer feature walls. More repaints for landlords and strata, fewer one-room jobs that cost more to quote than they earn. Commercial contracts if the crew is big enough. The marketing is built from that list, not from a channel someone wants to sell you.
Two things about painting change how we run it. The customer almost always gets three quotes, so the site and the ad have to do their work before the quote, not after. And the search demand is lopsided: people searching for a painter in your suburb are plentiful, but painters searching for marketing help are rare, which is why most agencies have no idea how this trade behaves.
Painters
Google Ads for painters: the first lever
Painting clicks are cheaper than plumbing or electrical, so Google Ads for painters are where we start: they put you in front of the people booking a painter this month while the organic side builds. Campaigns for the job types you want (exterior repaints before summer, interior repaints before Christmas, end-of-lease and landlord work year round, commercial if you take it), suburb targeting around your base, a negative list that keeps out DIY, paint brands, colour charts and jobs. Ad copy that states a from-price and a start date, because a painter who can start within two weeks wins the quote more often than the cheapest one. Each campaign lands on its own page. Calls and forms tracked to the keyword. Runs through our Google Ads management service.
Painting leads from marketplaces cost less per lead and convert worse, because four painters got the same lead and the customer is price shopping by design. Your own campaign brings the lead only you receive.
stack up?
ROI calculator
Does Google Ads actually work for your business?
Plug in your numbers. Budget, your average sale, a realistic close rate. We'll model three scenarios (conservative, moderate, optimistic) and show you what the return really looks like on paper.
- Projected leads, sales & revenue
- Cost per enquiry across 3 scenarios
- Real ROI and ROAS, no fluff
Check if we're a fit Takes 60 seconds · See if the numbers stack up
go on. run it.
Fill in your parameters and hit Calculate to see projections.
Painters
SEO for painters: what backs up the ads
SEO is what sits behind the ads, and for painters it is well worth doing: painting is a planned purchase and the organic competition is thin, so the search results become one of the cheapest sources of jobs there is. Service pages per job type, suburb pages for the areas you work in, a Google Business Profile with before and afters and a steady review flow. It takes six to twelve months to mature and then it keeps producing alongside the ads without a click cost. The method, the terms and the timeline are on SEO for painters; this page covers how it fits with the ads and the site.
Painters
The website, and the before and afters
Website design for painters comes down to proof. The customer wants to see your work on a house like theirs, and they want to see it in ten seconds on a phone. So the site is built around a gallery that is actually organised: by job type, by suburb, with the paint system named. Then the trust layer: licence where your state requires one, insurance, warranty on the work, Dulux or Taubmans accreditation if you hold it, reviews. Then a quote form that asks the three things you need to quote properly (job type, rooms or exterior size, suburb) and nothing else.
Meta ads use the same photos. A before and after carousel to homeowners in the suburbs you paint, timed before the two seasonal peaks, is the one Meta campaign that reliably works in this trade.
Painters · results
Results
Trades and service businesses, mostly. The discipline is the same for industrial: find the searches that convert, own them, and stop paying for the rest.
01 / 13
Case study 02
Everlast Painting
Painting campaign
- Clicks
- 12,985
- Conversions
- 1,277
- Conv. rate
- 9.69%
- Cost / conv.
- A$63.43
Case study 03
BG Plumbing
Bathroom renovations
- Clicks
- 3,280
- Conversions
- 871
- Conv. rate
- 26.55%
- Cost / conv.
- A$36.33
Case study 04
Suburban Splits
Air conditioning
- Clicks
- 14,621
- Conversions
- 3,180
- Conv. rate
- 21.74%
- Cost / conv.
- A$28.64
Case study 05
2 Brothers Roller Shutters
Roller shutters
- Clicks
- 17,767
- Conversions
- 2,047
- Conv. rate
- 6.60%
- Cost / conv.
- A$30.52
Case study 06
Papas Plumbing
Plumbing
- Clicks
- 5,660
- Conversions
- 511
- Conv. rate
- 8.42%
- Cost / conv.
- A$52.14
Case study 07
Applied Physiotherapy
Physiotherapy
- Clicks
- 5,182
- Conversions
- 619
- Conv. rate
- 11.87%
- Cost / conv.
- A$44.23
Case study 08
Hypaforma Podiatry
Podiatry
- Clicks
- 4,820
- Conversions
- 489
- Conv. rate
- 9.61%
- Cost / conv.
- A$50.49
Case study 09
Certified Pest Management
Pest control
- Spend
- A$9,446
- Conversions
- 226
- Conv. rate
- 12.71%
- Cost / conv.
- A$41.80
Case study 10
Perth Power Wash
Pressure cleaning
- Clicks
- 1,474
- Conversions
- 163
- Conv. rate
- 10.98%
- Cost / conv.
- A$35.92
Case study 11
Complete Roof Plumbing
Roofing and gutters
- Clicks
- 5,494
- Conversions
- 704
- Conv. rate
- 12.80%
- Cost / conv.
- A$54.40
Case study 12
Elite Gutter Guards
Gutter guards
- Spend
- A$7,379
- Conversions
- 111
- Conv. rate
- 10.35%
- Cost / conv.
- A$66.48
Case study 13
Pressure Cleaning Perth
Pressure cleaning
- Clicks
- 1,022
- Conversions
- 115
- Conv. rate
- 10.76%
- Cost / conv.
- A$68.40
Account screenshot, spend blurred. Numbers match the card.
Social proof 
Reviews
Painters
How we work with painters
Twenty minute fit call. Research with live search volumes and click costs for your city. Build the site structure, the campaigns and the tracking. Launch, then tune monthly. Month to month, no lock-in, one invoice that covers ads management, landing page changes and testing. Garo runs the strategy, Danny runs the tracking, and you talk to them.
Every trade we work with is on the marketing for tradies hub. Same page for other trades: marketing for plumbers, digital marketing for electricians and, for the exterior trades that share the before-and-after playbook, pressure cleaning marketing.
FAQ
FAQs
What is the best marketing for a painting business?
Google Ads first, for the job types you want and the seasonal peaks. SEO alongside them, because the painter terms are thin on competition and the jobs are planned, so people search before they call. A website built around organised before and after photos. Meta ads with the same photos before summer and before Christmas. Reviews throughout.
How do painters get more leads online?
Rank for painter plus suburb and the service terms with real service and suburb pages, hold the map pack with a complete Google Business Profile and steady reviews, and run targeted ads for the job types and seasons that matter. Publish a from-price so the leads that come through are already past the price-shopping stage.
Is hipages worth it for painters?
It can fill a quiet week when you are starting out. Once you have reviews and a site, your own campaign produces leads that nobody else received at a cost you control. Most painters who run both for a month drop the marketplace.
How much does painter marketing cost?
Ad spend in season, the flat management fee and the separate monthly SEO fee are all quoted on the call, set from the search volumes and click costs in your city. Painting clicks are cheaper than most trades, so the budget goes further than a plumber's.
Should a painter put prices on the website?
Yes, as from-prices per room or per square metre with the factors that move them. It filters the people who were only ever going to pick the cheapest quote and it answers the first question every visitor has. Exact figures stay in the quote.
Can you help a commercial painting company as well as residential?
Yes. Commercial and strata painting gets its own page set and its own campaign, because the buyer is a facilities manager or a strata committee, the search terms are different and the sales cycle is longer.
Final word
Leave it to us. Tell us the painting jobs you want more of.
We'll show you the suburb and service searches in your city.
Contact
Drop us a line.
Send a quick note. We'll get back same day, usually within an hour. No automated replies, no sales sequence, just Garo.
- Emailhello@onlinecreativedudes.com
- Phone0485 000 795
- Hours8:30–5pm AWST · but I'm checking emails 24/7
- BasedPerth / Remote AU
Always happy to chat.
See if you qualify
Check if your area's open
We only work with one business per trade in each area, so we're not sending your leads to the bloke down the road. Two minutes, a few honest questions, and you'll know where you stand. If we're a fit, you'll book a call straight away. If we're not, you'll still walk away with your numbers and what to do next.
See if you qualify- Month to month. No lock-in contracts.
- You deal with the people running your account, not a call centre.