Case study 01
Perth Power Wash
Pressure cleaning
- Clicks
- 1,474
- Conversions
- 163
- Conv. rate
- 10.98%
- Cost / conv.
- A$35.92
Pressure cleaning marketing: the before and after is the whole pitch
Pressure cleaning is the easiest trade to sell with a photo and the hardest to sell with words. The marketing is built around that: the split driveway shot, the suburb, the from-price, and a way to book without a phone call.
- No lock-in contracts
- Month to month
- Perth based, Australia wide
Pressure Cleaners
Three objections, answered first
01
It is a low-ticket job, is marketing even worth it?
Per job, no. Per route, yes. A pressure cleaning business makes money when a crew does four or five jobs in neighbouring streets on the same day, and when the driveway customer books the house wash and the roof a year later. The marketing is built for density and repeat work, not for one-off driveways across the city.
02
Everyone is on hipages and Airtasker already
Which is why the leads there are shared and priced down to nothing. Your own Google Ads and a Google Business Profile with the split photos bring the customer who already decided and wants someone licensed and insured this week.
03
My competitors are blokes with a Gerni and a ute
Correct, and most of them have no site, no reviews and no idea what a search term costs. The bar for standing out is low. A real site, a map pack listing with fifty photos and a from-price beats them in every suburb you choose to own.
Pressure Cleaners
What pressure cleaning marketing actually looks like
01
Google Ads for pressure washing,
which is most of what pressure washing advertising should be, split by job type: driveways and paths, house and soft washing, roofs and gutters, commercial and strata (car parks, shopping centre entries, body corporate contracts). Suburb targeting in rings around your base so the route works. Negatives for pressure washer, hire, Bunnings, Gerni, Karcher, parts, DIY and how to. Ad copy with a from-price per square metre and a this-week start. Calls and the booking form tracked to the keyword. Runs through our Google Ads management service.
02
Local SEO and the map pack
Pressure cleaning plus suburb and driveway cleaning plus suburb are small individually and add up across a metro, and the competition for them is close to nothing. Service pages per job type, suburb pages for the areas you route through, a Google Business Profile loaded with split photos and reviews. This is where the cheapest leads in the trade come from.
03
The website
A pressure washing website is a gallery with a booking form attached. Split photos by job type, from-prices, insurance and the water handling or licence wording your council requires, suburbs served, and a form that asks job type, size and suburb. Online booking if you want it; many customers in this trade would rather book than call.
04
Meta ads
The one trade where a before and after video sells itself in the feed. A short clip of a driveway coming up, targeted to homeowners in the suburbs you route through, before spring and before Christmas.
stack up?
ROI calculator
Does Google Ads actually work for your business?
Plug in your numbers. Budget, your average sale, a realistic close rate. We'll model three scenarios (conservative, moderate, optimistic) and show you what the return really looks like on paper.
- Projected leads, sales & revenue
- Cost per enquiry across 3 scenarios
- Real ROI and ROAS, no fluff
Check if we're a fit Takes 60 seconds · See if the numbers stack up
go on. run it.
Fill in your parameters and hit Calculate to see projections.
Pressure Cleaners
Pressure cleaning leads: the honest numbers
Search demand for pressure cleaning marketing on the business side is tiny, which tells you something useful: almost nobody in this trade is buying marketing help, so the operators who do it properly have the field to themselves. On the customer side, pressure cleaning plus suburb and house washing plus suburb carry real volume in every metro and the clicks are cheap. Cost per lead is quoted on the call from live data for your metro. Measured against route value rather than single job value, the numbers are among the best in the home services.
Pressure Cleaners · results
Results
Trades and service businesses, mostly. The discipline is the same for industrial: find the searches that convert, own them, and stop paying for the rest.
01 / 13
Case study 02
Pressure Cleaning Perth
Pressure cleaning
- Clicks
- 1,022
- Conversions
- 115
- Conv. rate
- 10.76%
- Cost / conv.
- A$68.40
Case study 03
BG Plumbing
Bathroom renovations
- Clicks
- 3,280
- Conversions
- 871
- Conv. rate
- 26.55%
- Cost / conv.
- A$36.33
Case study 04
Suburban Splits
Air conditioning
- Clicks
- 14,621
- Conversions
- 3,180
- Conv. rate
- 21.74%
- Cost / conv.
- A$28.64
Case study 05
Phil Haddock Painting
Painting
- Spend
- A$29,499
- Conversions
- 772
- Conv. rate
- 18.67%
- Cost / conv.
- A$38.21
Case study 06
2 Brothers Roller Shutters
Roller shutters
- Clicks
- 17,767
- Conversions
- 2,047
- Conv. rate
- 6.60%
- Cost / conv.
- A$30.52
Case study 07
Papas Plumbing
Plumbing
- Clicks
- 5,660
- Conversions
- 511
- Conv. rate
- 8.42%
- Cost / conv.
- A$52.14
Case study 08
Everlast Painting
Painting campaign
- Clicks
- 12,985
- Conversions
- 1,277
- Conv. rate
- 9.69%
- Cost / conv.
- A$63.43
Case study 09
Applied Physiotherapy
Physiotherapy
- Clicks
- 5,182
- Conversions
- 619
- Conv. rate
- 11.87%
- Cost / conv.
- A$44.23
Case study 10
Hypaforma Podiatry
Podiatry
- Clicks
- 4,820
- Conversions
- 489
- Conv. rate
- 9.61%
- Cost / conv.
- A$50.49
Case study 11
Certified Pest Management
Pest control
- Spend
- A$9,446
- Conversions
- 226
- Conv. rate
- 12.71%
- Cost / conv.
- A$41.80
Case study 12
Complete Roof Plumbing
Roofing and gutters
- Clicks
- 5,494
- Conversions
- 704
- Conv. rate
- 12.80%
- Cost / conv.
- A$54.40
Case study 13
Elite Gutter Guards
Gutter guards
- Spend
- A$7,379
- Conversions
- 111
- Conv. rate
- 10.35%
- Cost / conv.
- A$66.48
Account screenshot, spend blurred. Numbers match the card.
Social proof 
Reviews
Pressure Cleaners
How we work
Fit call, research with live volumes for your metro, build, launch, tune. Month to month, no lock-in, one invoice. Every trade is on the marketing for tradies hub; the closest neighbours are marketing for painters and roofing marketing, which share the exterior before and after playbook.
FAQ
FAQs
How do I get more pressure washing jobs?
Own the suburbs you route through: a Google Business Profile full of split photos and reviews, service and suburb pages, Google Ads by job type with a from-price, and a Meta clip before spring. Then convert the driveway customer into the house wash and the roof next year.
Is Google Ads worth it for a pressure cleaning business?
Yes when the campaigns are split by job type, targeted in rings around your base and kept clear of equipment and DIY searches. The clicks are cheap and the competition is thin. One broad pressure cleaning campaign pointed at a homepage is the version that wastes money.
How much should a pressure washing business spend on marketing?
Less than most trades. The clicks are cheap and the organic terms are near-empty, so a modest budget covers a metro once the suburb pages and the profile are built. We quote it on the call, set from your route and capacity.
Should I advertise pressure cleaning on Facebook?
Yes, and it is one of the few trades where Meta can lead rather than follow. A before and after video of a driveway or a roof, targeted to homeowners in your suburbs, before the spring and pre-Christmas peaks. Pair it with search for the people already looking.
Do pressure cleaning businesses need a website or is Facebook enough?
You need a site for the map pack link, the booking form, the insurance and council wording, and the suburb pages that rank. It does not need to be big. A gallery, prices, suburbs and a form is most of it.
Final word
Leave it to us. Send us your split photos and the suburbs you route through.
We'll show you what the searches look like there.
Contact
Drop us a line.
Send a quick note. We'll get back same day, usually within an hour. No automated replies, no sales sequence, just Garo.
- Emailhello@onlinecreativedudes.com
- Phone0485 000 795
- Hours8:30–5pm AWST · but I'm checking emails 24/7
- BasedPerth / Remote AU
Always happy to chat.
See if you qualify
Check if your area's open
We only work with one business per trade in each area, so we're not sending your leads to the bloke down the road. Two minutes, a few honest questions, and you'll know where you stand. If we're a fit, you'll book a call straight away. If we're not, you'll still walk away with your numbers and what to do next.
See if you qualify- Month to month. No lock-in contracts.
- You deal with the people running your account, not a call centre.