Case study 01
BG Plumbing
Bathroom renovations
- Clicks
- 3,280
- Conversions
- 871
- Conv. rate
- 26.55%
- Cost / conv.
- A$36.33
Marketing for electricians that fills the week with the right work
Electrical work is half emergency, half project. The marketing has to be too: search ads and the map pack for the no-power call, content and Meta for the switchboard, solar and EV charger jobs people plan.
- No lock-in contracts
- Month to month
- Perth based, Australia wide
Electricians
The electrician's marketing problem
A plumber's phone rings when something breaks. An electrician's rings for that and for things people have been thinking about for weeks: a switchboard that trips, downlights for the renovation, a charger for the new car, a split system before summer. The urgent jobs need to be found in the first thirty seconds; the planned jobs need the electrician to be the one who answered the question when the person was still researching.
Most electrician marketing does one or the other. An ads-only account captures the emergencies and pays full price for every click. A content-only site ranks for how to test a smoke alarm and never gets the call. We run both and we track which one each lead came from.
Electricians
Google Ads for electricians
Search campaigns split by job type: emergency (no power, tripping safety switch, after hours), repairs and installs (power points, lighting, fans, smoke alarms), and projects (switchboard upgrades, EV chargers, air conditioning if you do it). Each with its own landing page, suburb targeting around your base and a negative list that keeps out apprentices, courses and DIY. Call tracking on every number. Electrical click costs vary by city and job type; the structure decides whether that buys a $200 job or a $3,000 one. Full detail, including what electrical leads cost by job type, is on Google Ads campaigns for electricians.
stack up?
ROI calculator
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Plug in your numbers. Budget, your average sale, a realistic close rate. We'll model three scenarios (conservative, moderate, optimistic) and show you what the return really looks like on paper.
- Projected leads, sales & revenue
- Cost per enquiry across 3 scenarios
- Real ROI and ROAS, no fluff
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Electricians
SEO, Meta and the website
01
SEO
is where the planned work comes from over time. Service pages for every job type, answers to the questions people search before they call, suburb pages for the map pack and local results, compliance content that is correct for your state. Detail on electrician SEO.
02
Meta ads
suit the project work: switchboard upgrades for older homes, EV charger installs targeted at suburbs with new car registrations, pre-summer split system installs. They are cheap to test once the search campaign is paying for itself.
03
The website
has to serve both halves: a number at the top for the emergency and real content below it for the researcher. See websites for electricians.
Electricians · results
Results
Trades and service businesses, mostly. The discipline is the same for industrial: find the searches that convert, own them, and stop paying for the rest.
01 / 13
Case study 02
Suburban Splits
Air conditioning
- Clicks
- 14,621
- Conversions
- 3,180
- Conv. rate
- 21.74%
- Cost / conv.
- A$28.64
Case study 03
Phil Haddock Painting
Painting
- Spend
- A$29,499
- Conversions
- 772
- Conv. rate
- 18.67%
- Cost / conv.
- A$38.21
Case study 04
2 Brothers Roller Shutters
Roller shutters
- Clicks
- 17,767
- Conversions
- 2,047
- Conv. rate
- 6.60%
- Cost / conv.
- A$30.52
Case study 05
Papas Plumbing
Plumbing
- Clicks
- 5,660
- Conversions
- 511
- Conv. rate
- 8.42%
- Cost / conv.
- A$52.14
Case study 06
Everlast Painting
Painting campaign
- Clicks
- 12,985
- Conversions
- 1,277
- Conv. rate
- 9.69%
- Cost / conv.
- A$63.43
Case study 07
Applied Physiotherapy
Physiotherapy
- Clicks
- 5,182
- Conversions
- 619
- Conv. rate
- 11.87%
- Cost / conv.
- A$44.23
Case study 08
Hypaforma Podiatry
Podiatry
- Clicks
- 4,820
- Conversions
- 489
- Conv. rate
- 9.61%
- Cost / conv.
- A$50.49
Case study 09
Certified Pest Management
Pest control
- Spend
- A$9,446
- Conversions
- 226
- Conv. rate
- 12.71%
- Cost / conv.
- A$41.80
Case study 10
Perth Power Wash
Pressure cleaning
- Clicks
- 1,474
- Conversions
- 163
- Conv. rate
- 10.98%
- Cost / conv.
- A$35.92
Case study 11
Complete Roof Plumbing
Roofing and gutters
- Clicks
- 5,494
- Conversions
- 704
- Conv. rate
- 12.80%
- Cost / conv.
- A$54.40
Case study 12
Elite Gutter Guards
Gutter guards
- Spend
- A$7,379
- Conversions
- 111
- Conv. rate
- 10.35%
- Cost / conv.
- A$66.48
Case study 13
Pressure Cleaning Perth
Pressure cleaning
- Clicks
- 1,022
- Conversions
- 115
- Conv. rate
- 10.76%
- Cost / conv.
- A$68.40
Account screenshot, spend blurred. Numbers match the card.
Social proof 
Reviews
Electricians
How we work
Month to month, one invoice, no lock-in. Garo runs the strategy, Danny runs the tracking, and you talk to them, not an account manager. Every trade we work with is on the marketing for tradies hub.
Also see
Same page for other trades: the pest control marketing page and air conditioning marketing. Everything else is on the marketing for tradies hub.
FAQ
FAQs
How do electricians get more work online?
Google Ads for the urgent jobs, the map pack and service pages for everything else, a website that converts both, and reviews. In that order. Meta ads once search is working.
What do electrician leads cost?
It depends on the job type and your city. Emergency and switchboard leads cost more per click and are worth more per job. At the end of the day, we work towards getting your campaigns profitable with high-quality leads. We quote the expected cost per lead on the first call from live data for your area.
Are Google Ads worth it for an electrical business?
Yes, when the campaign separates emergency, repair and project work, each lands on its own page, and the calls are tracked. One broad electrician campaign pointed at the homepage is the version that does not work.
Should an electrician advertise on Facebook?
For project work, yes: switchboards, EV chargers, lighting upgrades, air conditioning. For emergencies, no; those people are on Google. We start with search and add Meta once there is budget headroom.
How much should an electrical business spend on marketing?
Start from job values and the search volume in your area, not from a percentage. A sole trader doing repairs needs a smaller budget than a six-van business chasing switchboard and solar work. We set it with you on the call and adjust it monthly.
Final word
Leave it to us. Tell us the mix of work you want.
We'll map the channels to it.
Contact
Drop us a line.
Send a quick note. We'll get back same day, usually within an hour. No automated replies, no sales sequence, just Garo.
- Emailhello@onlinecreativedudes.com
- Phone0485 000 795
- Hours8:30–5pm AWST · but I'm checking emails 24/7
- BasedPerth / Remote AU
Always happy to chat.
See if you qualify
Check if your area's open
We only work with one business per trade in each area, so we're not sending your leads to the bloke down the road. Two minutes, a few honest questions, and you'll know where you stand. If we're a fit, you'll book a call straight away. If we're not, you'll still walk away with your numbers and what to do next.
See if you qualify- Month to month. No lock-in contracts.
- You deal with the people running your account, not a call centre.