Booked out for three weeks. Then quoting rubbish for two. Sound familiar?
We run Google Ads for licensed electrical businesses with staff on the books. When someone in your service area searches "switchboard upgrade" or "EV charger installation," you're the one they find. Exclusive enquiries, not shared hipages scraps. If you're a one-man band, this isn't for you.
The problem isn't leads.
You get leads. That's not the issue.
The issue is three weeks flat out, then a fortnight of quoting fan replacements just to keep the vans moving. Wages go out Thursday whether the pipeline's full or not. You can't hire the next bloke because you can't guarantee the work, and you can't knock back the low-margin stuff because you can't guarantee the pipeline.
You're not stuck at your current size because you can't do the work. You're stuck because the work isn't consistent.
Small team. Hard cap.
We only take on fifteen electrical businesses at a time. Because we run a small team, we do not set and forget. Your campaign gets worked on every week, and that only works if we keep the roster tight.
When the spots are full, they're full. You go on the list for the next one that opens.
Every electrical business runs on three kinds of work.
Faults, switch and fan replacements, safety checks.
Switchboard upgrades and EV chargers.
Full and partial rewires.
Here's the part most of your competitors haven't worked out: the EV wave has already started and every single charger needs a licensed sparky. The homeowner who just picked up an EV is searching "EV charger installation" this week, and most electrical businesses aren't anywhere near that search. Old boards with ceramic fuses are the same story: every one of them is a $2k to $4k job waiting for whoever shows up when the homeowner finally searches. That's the gap we put you in.
Speed-to-lead still matters. A switchboard enquiry gets three quotes, and the first sparky to call back wins more than his share. Every enquiry hits your phone by SMS the moment it comes in.
We don't talk in impressions, reach or engagement, because none of that pays wages.
Run your own numbers. A switchboard upgrade is $2,000 to $4,000. An EV charger install is a four-figure day. A rewire is five figures.
Ad spend is separate and it's yours, paid straight to Google. For an electrical campaign to work properly you want $1,500 to $2,000 a month minimum. Underfunding it gets you a trickle of leads and a wrong conclusion about whether this works.
If winning one switchboard job a month from people actively searching for one sounds like a stretch, we shouldn't work together, and we'll tell you that on the first call.
If the jobs you win from our leads don't cover our fee, the next month is on us. You don't chase us, we apply it.
One board upgrade covers it. A couple of EV chargers cover it. Everything after that is yours.
Boards and chargers keep the vans full. Rewires land on top.
Been burnt before?
If you've done hipages or ServiceSeeking, you already know what shared leads look like: five sparkies racing to the bottom on price for the same lead, quoting against blokes who'll do it for beer money.
If you've paid a previous agency $1,500 a month for reports you never opened, you know what that feels like too.
Here's the difference. Every lead we generate is yours alone, and they came looking for you, not the other way round. Someone typed "switchboard upgrade" into Google five minutes before your phone rang. That's a different animal to a shared lead shopping five quotes. Every dollar is tracked back to the enquiry it produced. No lock-in contracts.
If the jobs you win from our leads don't cover our management fee, the next month is on us.
You don't chase us for it, we apply it.
We can offer that because we don't sign sparkies whose numbers don't work, which is the whole point of the qualifying call.
Who this is for. And who it isn't.
Who this is for
Who this isn't for
One fee. No fine print.
Google Ads Management
Get the phone ringing. Fast.
No lock-inExclusive enquiries, yours aloneLeads hit your phone by SMS the moment they landEvery dollar tracked back to the enquiry it producedIf your won jobs don't cover the fee, next month's on usThat's a third of one board upgradeNeed a landing page?
Page that converts, built for your offer.
If your website's doing its job, we run traffic to it. If it isn't, we build you a proper landing page for a one-off $900 ex GST. We'll tell you straight on the call which one you need, and "your website is fine" is an answer we give regularly.
Ad spend is on top, paid directly to Google, and you control it. Realistic minimum for an electrical campaign is $1,500 to $2,000 a month. If that number makes you wince, this isn't for you yet, and that's fine.
Four steps.
Qualifying call.
Fifteen minutes. We check your numbers work. If they don't, we say so.
Campaign live within 7 days.
Trade-specific creative, your service area, your job types.
Leads hit your phone instantly.
SMS and email the second an enquiry lands. First sparky to call back wins the board upgrade, so don't sit on them.
Every dollar tracked.
You'll know exactly which jobs came from which spend. No mystery reports.
Just a dude who makes the phone ring
I started out in music. Spent years making things that had to actually move people, because if a track's boring, nobody listens. That's stuck with me. Marketing's the same game. If it doesn't land, it doesn't work.
Then I did my time inside the big agencies. Saw how they run the machine. Saw what's worth the money and what's a straight-up markup racket being sold to business owners who don't know any better.
I also ran lean in startup land, where a quiet week means you're losing sleep and doing the numbers at midnight. Both sides taught me the same lesson: service businesses don't need clever. They need customers.
That's why Online Creative Dudes exists. You run a real business. Real overheads, real staff, real pressure. You don't need another agency selling you brand awareness. You need the phone to ring on Monday.
Drop us a line.
Send a quick note. We'll get back same day, usually within an hour. No automated replies, no sales sequence, just Garo.
- Emailhello@onlinecreativedudes.com
- Phone0424 180 755
- Hours9–5pm AWST · but I'm checking emails 24/7
- BasedPerth / Remote AU