Case study 01
BG Plumbing
Bathroom renovations
- Clicks
- 3,280
- Conversions
- 871
- Conv. rate
- 26.55%
- Cost / conv.
- A$36.33
SEO for electricians who want to own their suburbs
Electrical searches split between the urgent (no power, tripping safety switch) and the planned (switchboard upgrade, EV charger, downlights). Ranking for both takes a site built in two halves, and that is what we build.
- No lock-in contracts
- Month to month
- Perth based, Australia wide
Electricians · SEO
How we approach electrician SEO
01
Research first
For Dent Electrical & Air in Perth we mapped the demand before writing a word: electrical repairs, domestic electrician, switchboard upgrades, safety switches, smoke alarms, ceiling fans, LED downlights, split systems, ducted, EV chargers. Then the question data: how to test a smoke alarm (4,400 searches a month), how to install a ceiling fan (4,400), what is an RCD (390). The people searching those are the people who will need an electrician next week.
02
Two kinds of page
Emergency and repair pages built for the urgent searcher: short, number at the top, licence visible. Planned work pages built for the researcher: what a switchboard upgrade involves, what the WA rules are on RCDs and smoke alarms for a sold or rented home, what it costs. Both kinds rank; they rank for different searches and they convert differently.
03
Compliance written in
State rules change the copy. In WA that means two RCDs on sold or rented homes, AS 3786 smoke alarms under ten years old, an Electrical Safety Certificate for installing work. Getting this right builds trust with the reader and with Google, and it is the content most competitors get wrong or skip.
04
Local structure
Google Business Profile cleaned up, service area set, then suburb pages under the service pages for the areas you actually work in, each one linked to its neighbours.
05
Technical and tracking
Schema with the licence number, speed, mobile layout, and organic calls and forms tracked separately from ads.
Electricians · SEO
What it is worth
An electrician ranking in the top three for switchboard upgrade plus their city, and in the map pack for electrician plus their suburbs, has a lead flow that does not stop when the ad budget does. It takes six to twelve months to build. Running paid search for electricians at the same time covers the gap, and most of our electrical clients do exactly that.
Live · 14d
Electricians · results
Results
Trades and service businesses, mostly. The discipline is the same for industrial: find the searches that convert, own them, and stop paying for the rest.
01 / 13
Case study 02
Suburban Splits
Air conditioning
- Clicks
- 14,621
- Conversions
- 3,180
- Conv. rate
- 21.74%
- Cost / conv.
- A$28.64
Case study 03
Phil Haddock Painting
Painting
- Spend
- A$29,499
- Conversions
- 772
- Conv. rate
- 18.67%
- Cost / conv.
- A$38.21
Case study 04
2 Brothers Roller Shutters
Roller shutters
- Clicks
- 17,767
- Conversions
- 2,047
- Conv. rate
- 6.60%
- Cost / conv.
- A$30.52
Case study 05
Papas Plumbing
Plumbing
- Clicks
- 5,660
- Conversions
- 511
- Conv. rate
- 8.42%
- Cost / conv.
- A$52.14
Case study 06
Everlast Painting
Painting campaign
- Clicks
- 12,985
- Conversions
- 1,277
- Conv. rate
- 9.69%
- Cost / conv.
- A$63.43
Case study 07
Applied Physiotherapy
Physiotherapy
- Clicks
- 5,182
- Conversions
- 619
- Conv. rate
- 11.87%
- Cost / conv.
- A$44.23
Case study 08
Hypaforma Podiatry
Podiatry
- Clicks
- 4,820
- Conversions
- 489
- Conv. rate
- 9.61%
- Cost / conv.
- A$50.49
Case study 09
Certified Pest Management
Pest control
- Spend
- A$9,446
- Conversions
- 226
- Conv. rate
- 12.71%
- Cost / conv.
- A$41.80
Case study 10
Perth Power Wash
Pressure cleaning
- Clicks
- 1,474
- Conversions
- 163
- Conv. rate
- 10.98%
- Cost / conv.
- A$35.92
Case study 11
Complete Roof Plumbing
Roofing and gutters
- Clicks
- 5,494
- Conversions
- 704
- Conv. rate
- 12.80%
- Cost / conv.
- A$54.40
Case study 12
Elite Gutter Guards
Gutter guards
- Spend
- A$7,379
- Conversions
- 111
- Conv. rate
- 10.35%
- Cost / conv.
- A$66.48
Case study 13
Pressure Cleaning Perth
Pressure cleaning
- Clicks
- 1,022
- Conversions
- 115
- Conv. rate
- 10.76%
- Cost / conv.
- A$68.40
Account screenshot, spend blurred. Numbers match the card.
Social proof 
Reviews
Electricians · SEO
Terms and the rest
Month to month, no lock-in, one invoice. The wider picture is on marketing for electricians, the site itself is on websites for electricians, and every trade is on the marketing for tradies hub.
Also see
Same service, other trades: the plumbing SEO page and SEO for air conditioning.
FAQ
FAQs
What keywords should an electrician target?
Service terms with your city (electrical repairs, switchboard upgrade, safety switch installation, smoke alarm installation, EV charger installation), electrician plus the suburbs you serve, and the how-to questions your customers ask before they call. We pull the exact list with volumes for your area on the first call.
Does an electrician need separate pages for each service?
Yes. One services page cannot rank for switchboards, smoke alarms and EV chargers at once. A page per service, each answering the questions people search for that service, is the structure that ranks and the structure that converts.
How long does electrician SEO take?
Map pack changes within one to two months of a Google Business Profile cleanup. Service page rankings in three to six months. Suburb coverage over six to twelve. Ads fill the gap in the meantime.
Is local SEO different for electricians than for other trades?
The mechanics are the same; the mix is different. Electricians have more planned, researched work than plumbers, so the content side of SEO carries more weight. The compliance questions (RCDs, smoke alarm rules, who can do what legally) are also a content opportunity most electrical sites miss.
Can you write the compliance content correctly for my state?
Yes, and we source it. Our WA electrical pages cite the RCD and smoke alarm rules for sold and rented homes, the Electrical Safety Certificate requirement and the Western Power faults line. For other states we research the equivalent before writing, and we flag anything we cannot verify rather than guessing.
Final word
Leave it to us. Want the keyword map for your area?
Twenty minute call.
Contact
Drop us a line.
Send a quick note. We'll get back same day, usually within an hour. No automated replies, no sales sequence, just Garo.
- Emailhello@onlinecreativedudes.com
- Phone0424 180 755
- Hours8:30–5pm AWST · but I'm checking emails 24/7
- BasedPerth / Remote AU
Always happy to chat.