Case study 01
Complete Roof Plumbing
Roofing and gutters
- Clicks
- 5,494
- Conversions
- 704
- Conv. rate
- 12.80%
- Cost / conv.
- A$54.40
SEO for roofers: one page set that ranks for roofer, roofing and roof plumber
Most roofing sites fail at SEO for one reason: they call themselves roof plumbers, their customers search for roofers, and nobody wrote the page that speaks both languages.
- No lock-in contracts
- Month to month
- Perth based, Australia wide
Roof Plumbers · SEO
The mistake almost every roofing site makes
Pull up the search results for roofer plus any Australian city and look at who ranks: franchise groups, directories and a few roofers whose sites use the word roofer. Now look at the licensed roof plumbers in that city. Most of them have a site that says roof plumbing in every heading, because that is the trade's name for itself and the licence says so. They are invisible for the searches with the volume.
SEO for roofers starts by fixing that. Each service page carries roofer and roofing in the title, the H1 and the body, carries roof plumber in the licence and trust copy, and answers the repair, re-roof and gutter questions in the words customers use. One page set ranks across the whole vocabulary instead of a quarter of it.
Live · 14d
Roof Plumbers · SEO
The page set that ranks
01
Service pages
Roof repairs and leaks, re-roofing (tile to metal and metal to metal), gutter replacement and guards, roof restoration and repainting if you do it, commercial roofing if you do it. Each with your photos, a from-price per square metre or per metre, the materials and brands you install, and the warranty.
02
Storm and emergency page
Built for the leaking-roof search at 10pm: short, number at the top, hours you cover, what to do until you arrive. It ranks for emergency roof repairs plus city and it converts at a rate nothing else on the site matches.
03
Suburb pages
Tiered by distance and search volume, written from the roofing stock in each suburb: terracotta tile in the older suburbs, Colorbond in the newer ones, the storm exposure, the housing era. The copy has to stop making sense if the suburb name is swapped; that is the test that keeps 191-page builds out of Google's template filter.
04
Google Business Profile
Category set to roofing contractor, service area set, storm-damage and before-and-after photos, a review request after every job. The map pack is where the emergency calls come from, and it is won on reviews and photos.
05
Technical and tracking
Schema with the roof plumbing licence number, speed, mobile layout, and organic calls tracked separately from the ads so the storm-season spike is attributed correctly.
Roof Plumbers · SEO
What it is worth, and how long it takes
The business-side terms show how open this is: seo for roofers at 320 a month and difficulty 8, seo for roofing companies and roofing seo at 260 each, and almost nobody in the trade buying help with any of it. On the customer side, roof repairs plus suburb and re-roofing plus city are worth far more per job than almost any other home service search. Map pack movement in one to two months, service pages in three to six, suburb coverage in six to twelve. The ads come first and carry the storm seasons while this builds; the full picture is on roofing marketing, the page this one sits under. Month to month, no lock-in.
Roof Plumbers · results
Results
Trades and service businesses, mostly. The discipline is the same for industrial: find the searches that convert, own them, and stop paying for the rest.
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Case study 02
Elite Gutter Guards
Gutter guards
- Spend
- A$7,379
- Conversions
- 111
- Conv. rate
- 10.35%
- Cost / conv.
- A$66.48
Case study 03
BG Plumbing
Bathroom renovations
- Clicks
- 3,280
- Conversions
- 871
- Conv. rate
- 26.55%
- Cost / conv.
- A$36.33
Case study 04
Suburban Splits
Air conditioning
- Clicks
- 14,621
- Conversions
- 3,180
- Conv. rate
- 21.74%
- Cost / conv.
- A$28.64
Case study 05
Phil Haddock Painting
Painting
- Spend
- A$29,499
- Conversions
- 772
- Conv. rate
- 18.67%
- Cost / conv.
- A$38.21
Case study 06
2 Brothers Roller Shutters
Roller shutters
- Clicks
- 17,767
- Conversions
- 2,047
- Conv. rate
- 6.60%
- Cost / conv.
- A$30.52
Case study 07
Papas Plumbing
Plumbing
- Clicks
- 5,660
- Conversions
- 511
- Conv. rate
- 8.42%
- Cost / conv.
- A$52.14
Case study 08
Everlast Painting
Painting campaign
- Clicks
- 12,985
- Conversions
- 1,277
- Conv. rate
- 9.69%
- Cost / conv.
- A$63.43
Case study 09
Applied Physiotherapy
Physiotherapy
- Clicks
- 5,182
- Conversions
- 619
- Conv. rate
- 11.87%
- Cost / conv.
- A$44.23
Case study 10
Hypaforma Podiatry
Podiatry
- Clicks
- 4,820
- Conversions
- 489
- Conv. rate
- 9.61%
- Cost / conv.
- A$50.49
Case study 11
Certified Pest Management
Pest control
- Spend
- A$9,446
- Conversions
- 226
- Conv. rate
- 12.71%
- Cost / conv.
- A$41.80
Case study 12
Perth Power Wash
Pressure cleaning
- Clicks
- 1,474
- Conversions
- 163
- Conv. rate
- 10.98%
- Cost / conv.
- A$35.92
Case study 13
Pressure Cleaning Perth
Pressure cleaning
- Clicks
- 1,022
- Conversions
- 115
- Conv. rate
- 10.76%
- Cost / conv.
- A$68.40
Account screenshot, spend blurred. Numbers match the card.
Social proof 
Reviews
Also see
Same service, other trades: SEO for painters, SEO for plumbers and electrician SEO.
FAQ
FAQs
What should a roofing company rank for?
Roof repairs, re-roofing, gutter replacement and roof restoration plus your city; roofer and roof repairs plus the suburbs you cover; emergency roof repairs plus city for the storm calls. Roof plumber plus city as well, but it is a fraction of the volume and belongs in the trust copy, not the headline.
Should my site say roofer or roof plumber?
Both, in different places. Roofer and roofing in titles, headings and body because that is what customers type. Roof plumber in the licence line, the about page and the schema, because that is what proves you are allowed to do the work. A site that uses only one of them ranks for half the searches at best.
How long does roofing SEO take?
One to two months for the map pack, three to six for the service pages, six to twelve for suburb coverage. Emergency and storm pages can rank sooner because so few roofers have one.
Can a small roofing business compete with the franchises on Google?
At suburb level, yes, and usually comfortably. The franchise page for your suburb is a template; yours has photos of roofs in that suburb and a licence number. Google and the customer both prefer the real one.
How much does roofing SEO cost?
SEO starts from $750 a month. Flat monthly fee quoted on the first call, no lock-in. One re-roof a quarter covers it; most roofers get there well inside the first year.
Final word
Leave it to us. Want the roofer and roofing keyword map for your city?
Twenty minutes, pulled live.
Contact
Drop us a line.
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- Emailhello@onlinecreativedudes.com
- Phone0485 000 795
- Hours8:30–5pm AWST · but I'm checking emails 24/7
- BasedPerth / Remote AU
Always happy to chat.
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Check if your area's open
We only work with one business per trade in each area, so we're not sending your leads to the bloke down the road. Two minutes, a few honest questions, and you'll know where you stand. If we're a fit, you'll book a call straight away. If we're not, you'll still walk away with your numbers and what to do next.
See if you qualify- Month to month. No lock-in contracts.
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