Case study 01
Complete Roof Plumbing
Roofing and gutters
- Clicks
- 5,494
- Conversions
- 704
- Conv. rate
- 12.80%
- Cost / conv.
- A$54.40
Roofing marketing for roof plumbers: storm season calls and the re-roofs in between
Your customers call you a roofer. Google calls you a roofer. The licence says roof plumber. Marketing that only uses the trade's own word for itself misses most of the searches, so this page and everything we build for you uses both.
- No lock-in contracts
- Month to month
- Perth based, Australia wide
Roof Plumbers
Two markets, one trade
Roof plumbing has an emergency market and a project market and they behave nothing alike. The emergency market is a leaking roof in a storm: the search happens at 10pm, the caller wants someone tomorrow, price is secondary and the map pack decides who gets the call. The project market is a re-roof, a gutter replacement, a Colorbond changeover: weeks of research, three quotes, and the site with the best photos and a clear from-price per square metre wins.
Most roofing marketing serves one and neglects the other. An ads-only account captures storm leads at full click price and nothing else. A content-only site ranks for re-roof cost and never gets the leak call. We run both, track which leads came from which, and shift budget as the season does.
Roof Plumbers
Google Ads for roofers, split the way the jobs split
Two campaigns at minimum, three if you do restorations. Emergency repairs, with ad copy that says today or tomorrow, the licence, and a callout fee, scheduled to the hours you will actually answer, budget raised when a storm is forecast. Re-roofs and gutters, with a from-price per square metre, the brands you install, and a landing page built around your before and after photos. Restoration and repainting if you offer it. Suburb targeting around your base; negatives for DIY, Bunnings, roof racks, roof boxes, solar and the hundred terms that describe someone not hiring a roofer. Calls and forms tracked to the keyword. Runs through our Google Ads management service.
Roofing leads from lead sellers are among the most expensive in the trades, and the same lead goes to several roofers. Your own click costs are quoted on the call. A campaign in your own name brings the lead only you receive, and the cost per lead falls as the negatives and the landing pages do their work.
stack up?
ROI calculator
Does Google Ads actually work for your business?
Plug in your numbers. Budget, your average sale, a realistic close rate. We'll model three scenarios (conservative, moderate, optimistic) and show you what the return really looks like on paper.
- Projected leads, sales & revenue
- Cost per enquiry across 3 scenarios
- Real ROI and ROAS, no fluff
Check if we're a fit Takes 60 seconds · See if the numbers stack up
go on. run it.
Fill in your parameters and hit Calculate to see projections.
Roof Plumbers
The organic side behind the ads, and the wording problem
Searchers type roofer, roofing, roof repairs and roof plumber in roughly that order of volume, and a site that uses only the trade's own word misses most of them. Service pages that carry roofer and roofing in the headings and roof plumber in the licence copy, suburb pages built from the roofing stock in each area, a Google Business Profile with storm photos and a review flow: that structure holds the map pack behind the ads through every storm season without a click cost. It takes six to twelve months. The full method, terms and timeline are on SEO for roofers.
Roof Plumbers
Roofing website design: photos first, price second
A roofing website has one job before the quote: show the visitor a roof like theirs, done well. Gallery organised by job type and roof material, with the suburb named. From-prices per square metre for re-roofing and per metre for gutters, with the factors that move them. The licence number (roof plumbing is licensed in every state, and customers check), insurance, warranty on workmanship, manufacturer accreditation if you hold it. Storm response hours and a tappable number in a sticky bar on mobile. A quote form that asks roof type, approximate size and suburb. Built on WordPress, hosted by us, tracking wired in before launch. Meta ads use the same photos before storm season and before the pre-summer re-roof peak.
Roof Plumbers · results
Results
Trades and service businesses, mostly. The discipline is the same for industrial: find the searches that convert, own them, and stop paying for the rest.
01 / 13
Case study 02
Elite Gutter Guards
Gutter guards
- Spend
- A$7,379
- Conversions
- 111
- Conv. rate
- 10.35%
- Cost / conv.
- A$66.48
Case study 03
BG Plumbing
Bathroom renovations
- Clicks
- 3,280
- Conversions
- 871
- Conv. rate
- 26.55%
- Cost / conv.
- A$36.33
Case study 04
Suburban Splits
Air conditioning
- Clicks
- 14,621
- Conversions
- 3,180
- Conv. rate
- 21.74%
- Cost / conv.
- A$28.64
Case study 05
Phil Haddock Painting
Painting
- Spend
- A$29,499
- Conversions
- 772
- Conv. rate
- 18.67%
- Cost / conv.
- A$38.21
Case study 06
2 Brothers Roller Shutters
Roller shutters
- Clicks
- 17,767
- Conversions
- 2,047
- Conv. rate
- 6.60%
- Cost / conv.
- A$30.52
Case study 07
Papas Plumbing
Plumbing
- Clicks
- 5,660
- Conversions
- 511
- Conv. rate
- 8.42%
- Cost / conv.
- A$52.14
Case study 08
Everlast Painting
Painting campaign
- Clicks
- 12,985
- Conversions
- 1,277
- Conv. rate
- 9.69%
- Cost / conv.
- A$63.43
Case study 09
Applied Physiotherapy
Physiotherapy
- Clicks
- 5,182
- Conversions
- 619
- Conv. rate
- 11.87%
- Cost / conv.
- A$44.23
Case study 10
Hypaforma Podiatry
Podiatry
- Clicks
- 4,820
- Conversions
- 489
- Conv. rate
- 9.61%
- Cost / conv.
- A$50.49
Case study 11
Certified Pest Management
Pest control
- Spend
- A$9,446
- Conversions
- 226
- Conv. rate
- 12.71%
- Cost / conv.
- A$41.80
Case study 12
Perth Power Wash
Pressure cleaning
- Clicks
- 1,474
- Conversions
- 163
- Conv. rate
- 10.98%
- Cost / conv.
- A$35.92
Case study 13
Pressure Cleaning Perth
Pressure cleaning
- Clicks
- 1,022
- Conversions
- 115
- Conv. rate
- 10.76%
- Cost / conv.
- A$68.40
Account screenshot, spend blurred. Numbers match the card.
Social proof 
Reviews
Roof Plumbers
How we work
Fit call, research with live volumes and click costs for your city, build, launch, tune. Month to month, no lock-in, one invoice. Every trade we work with is on the marketing for tradies hub; same page for related trades: marketing for plumbers, marketing for painters and pressure cleaning marketing, which shares the roof cleaning and gutter work.
FAQ
FAQs
What is the best marketing for a roofing business?
Google Ads for storm season and the job types you want, SEO behind them for the project work and the map pack, a website built around organised job photos with from-prices, reviews, and Meta ads with the same photos before the two peaks. Lead marketplaces as a stopgap only.
How do roof plumbers get more leads?
Appear for roofer and roof repairs plus the suburb, with a licence and storm photos visible, in the map pack and the organic results; run emergency ads when it rains and project ads when it does not; and answer the phone. The marketing is the first part; the phone is yours.
Should I market as a roofer or a roof plumber?
Both, in the right places. Searchers use roofer and roofing far more than roof plumber, so headings and ads lead with those. Roof plumber belongs in the licence and trust copy, because that is the word that proves you are allowed to do the work.
How much do roofing leads cost?
Roofing click costs vary by city and job type, so we quote them on the call from live data for your area. Marketplace leads cost more again and are shared; your own campaign's leads come to you alone.
Does roofing SEO work for a small roofing business?
It works better for a small one than a large one, because the competition at suburb level is thin and the pages are cheap to build relative to the job value. A one-crew roofer with service and suburb pages and a complete Google Business Profile out-ranks the franchise's template page in its own suburbs.
Can you run ads for storm season only?
Yes, and we recommend keeping a low background budget outside it so the account keeps its history and the map pack keeps its momentum. The emergency campaign is scheduled and raised against the forecast rather than switched on cold.
Final word
Leave it to us. Tell us your mix of repairs and re-roofs and where you work.
We'll show you the roofer and roofing searches in your city.
Contact
Drop us a line.
Send a quick note. We'll get back same day, usually within an hour. No automated replies, no sales sequence, just Garo.
- Emailhello@onlinecreativedudes.com
- Phone0485 000 795
- Hours8:30–5pm AWST · but I'm checking emails 24/7
- BasedPerth / Remote AU
Always happy to chat.
See if you qualify
Check if your area's open
We only work with one business per trade in each area, so we're not sending your leads to the bloke down the road. Two minutes, a few honest questions, and you'll know where you stand. If we're a fit, you'll book a call straight away. If we're not, you'll still walk away with your numbers and what to do next.
See if you qualify- Month to month. No lock-in contracts.
- You deal with the people running your account, not a call centre.