Pest control marketing and Google Ads that book the job

Pest control has two seasons, three kinds of customer and a lot of people searching for a can of spray. The marketing has to know the difference. Ours is built around termite inspections, general treatments and commercial contracts, in that order of value.

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  • No lock-in contracts
  • Month to month
  • Perth based, Australia wide
Pest Control

The questions pest control operators ask us first

01

Why is my cost per lead so high?

Usually because the campaign is bidding on pest control as one phrase and buying clicks from people who want to do it themselves. The fix is structure: campaigns by service, negatives for DIY, spray, Bunnings, home remedy and the hundred other words that describe someone who is not going to call you.

02

Where do the termite jobs come from?

Search. Nobody books a termite inspection from a Facebook ad. They search termite inspection plus their suburb, usually while buying or selling a house, and they call the first operator who looks licensed and answers. That is a paid search for pest control campaign and a map pack listing, with a page that says what an inspection involves and costs.

03

Does SEO work for pest control?

Yes, slowly, and the terms are worth it: pest control plus suburb, termite inspection plus suburb, and the pest-by-pest searches (cockroaches, ants, rodents, spiders) that a page per pest captures. Detail on pest control SEO.

04

What about the quiet months?

Meta ads for pre-summer treatments and end-of-lease cleans, remarketing to past customers for the annual treatment, and a Google Business Profile that keeps collecting reviews so the map pack carries you through winter.

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Pest Control

What we build for a pest control business

01

Google Ads

by service: termite inspections and treatments, general pest treatments, commercial and strata, end of lease. Suburb targeting around your base, call and form tracking, a landing page per campaign.

02

Local SEO and the website

A page per service and a page per pest, suburb pages for the areas you cover, Google Business Profile tuned for the pest control category, reviews flow. website builds for pest operators follows the same rule as every trade site we build: tappable number, the licence number, the services, the price from, real photos of your team and vans, a form that takes thirty seconds.

03

Meta ads

for seasonal treatments and remarketing, once search is paying for itself.

04

Tracking

Every call and form to the keyword and the channel. Danny builds it on every account.

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Numbers
stack up?
ROI calculator

Does Google Ads actually work for your business?

Plug in your numbers. Budget, your average sale, a realistic close rate. We'll model three scenarios (conservative, moderate, optimistic) and show you what the return really looks like on paper.

  • Projected leads, sales & revenue
  • Cost per enquiry across 3 scenarios
  • Real ROI and ROAS, no fluff
  • Full PDF report, emailed to you
Check if we're a fit Takes 60 seconds · See if the numbers stack up
Pest Control

How we work

Twenty minute fit call, research with live click costs for your area, build, launch, tune. Month to month, one invoice. You deal with Garo and Danny. Every trade we work with is on the marketing for tradies hub.

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Pest Control · results

Results

Trades and service businesses, mostly. The discipline is the same for industrial: find the searches that convert, own them, and stop paying for the rest.

01 / 13
Case study 01

BG Plumbing

Bathroom renovations
Clicks
3,280
Conversions
871
Conv. rate
26.55%
Cost / conv.
A$36.33
Case study 02

Suburban Splits

Air conditioning
Clicks
14,621
Conversions
3,180
Conv. rate
21.74%
Cost / conv.
A$28.64
Case study 03

Phil Haddock Painting

Painting
Spend
A$29,499
Conversions
772
Conv. rate
18.67%
Cost / conv.
A$38.21
Case study 04

2 Brothers Roller Shutters

Roller shutters
Clicks
17,767
Conversions
2,047
Conv. rate
6.60%
Cost / conv.
A$30.52
Case study 05

Papas Plumbing

Plumbing
Clicks
5,660
Conversions
511
Conv. rate
8.42%
Cost / conv.
A$52.14
Case study 06

Everlast Painting

Painting campaign
Clicks
12,985
Conversions
1,277
Conv. rate
9.69%
Cost / conv.
A$63.43
Case study 07

Applied Physiotherapy

Physiotherapy
Clicks
5,182
Conversions
619
Conv. rate
11.87%
Cost / conv.
A$44.23
Case study 08

Hypaforma Podiatry

Podiatry
Clicks
4,820
Conversions
489
Conv. rate
9.61%
Cost / conv.
A$50.49
Case study 09

Certified Pest Management

Pest control
Spend
A$9,446
Conversions
226
Conv. rate
12.71%
Cost / conv.
A$41.80
Case study 10

Perth Power Wash

Pressure cleaning
Clicks
1,474
Conversions
163
Conv. rate
10.98%
Cost / conv.
A$35.92
Case study 11

Complete Roof Plumbing

Roofing and gutters
Clicks
5,494
Conversions
704
Conv. rate
12.80%
Cost / conv.
A$54.40
Case study 12

Elite Gutter Guards

Gutter guards
Spend
A$7,379
Conversions
111
Conv. rate
10.35%
Cost / conv.
A$66.48
Case study 13

Pressure Cleaning Perth

Pressure cleaning
Clicks
1,022
Conversions
115
Conv. rate
10.76%
Cost / conv.
A$68.40
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Also see

Same page for other trades: marketing for plumbing businesses and air conditioning marketing.

Plumbers

Marketing for plumbing businesses
Air Conditioning

Air conditioning marketing
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FAQ

FAQs

What is the best way to market a pest treatment business?

Google Ads for the urgent and high value work (termites, infestations, pre-purchase inspections), local SEO for the map pack and the suburb searches, reviews, and a website that books the job in thirty seconds. Meta for seasonal treatments once search is working.

How much does pest control marketing cost?

Ad spend plus a flat management fee. The right spend depends on your area and the services you push, and the ROI calculator shows what a budget needs to bring in to pay for itself. Termite clicks cost the most and are worth it.

What are the best advertising ideas for a pest control company?

The ones you can measure. Search ads by service, a Google Business Profile with photos and reviews, remarketing to past customers for the annual treatment, and a seasonal Meta campaign before summer. Vehicle signage and local sponsorships work too; you just cannot track them.

How do pest control companies get more leads?

By being the operator who appears for the exact service in the exact suburb, with a licence number and reviews visible, and a phone that gets answered. The marketing is the first half of that; the phone is yours.

Do you work with pest control businesses outside Perth?

Yes. We are Perth based and work with trade and service businesses around Australia. The search data and competition are local, so we pull them fresh for your area.

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Final word

Tell us your service mix and your area.

We'll show you what the termite and general searches look like.

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