Google Ads for pest control that buys callers, not can-of-spray searchers

Termite inspections and treatments, general pest treatments, specific pests you want (rodents, spiders, bed bugs), commercial and strata, end of lease. Which ones make money, which months they peak.

What your city searches, what each click costs (termite clicks are the expensive ones), who is bidding and what their ads promise.

Termites get their own campaign and budget because the job value justifies a higher bid and the searcher is in a different frame of mind (buying a house) from someone with ants in the kitchen.

This is where pest control campaigns are won. DIY, spray, bait, Bunnings, home remedy, natural, how to get rid of, kill, trap, yourself, product names. We maintain the list weekly from the search terms report.

Licensed, insured, same week, from-price for a general treatment, warranty on termite work if you offer one. The person who wanted a $12 can filters out before the click.

A termite inspection page that explains what the inspection covers, what it costs and how fast you can come. Not the homepage.

Calls and forms to the keyword; weekly search term review; budget shifted toward the services that book.