Case study 01
BG Plumbing
Bathroom renovations
- Clicks
- 3,280
- Conversions
- 871
- Conv. rate
- 26.55%
- Cost / conv.
- A$36.33
Google Ads for plumbers that pay for themselves
A blocked drain search is the most expensive click in the trades and the easiest to waste. We build plumbing campaigns that buy the right clicks, send them to the right page and track every call back to the keyword.
- No lock-in contracts
- Month to month
- Perth based, Australia wide
Plumbers · Google Ads
How we build a plumbing campaign
01
Job list
Which services make money and which suburbs you want them in. Hot water, blocked drains, leak detection and gas usually lead; tap washers and toilet seats usually do not.
02
Keyword research with real costs
Plumbing clicks in Australian metro areas run from a few dollars for a general term to several times that for emergency and hot water terms. We show you the numbers before anything is built.
03
Structure
One campaign per service, ad groups by intent (emergency, replacement, repair), suburb targeting around the depot, and a negative keyword list built from years of plumbing accounts: jobs, courses, DIY, apprentice, supplies, and the hundred others that drain a budget.
04
Ad copy that filters
The ad says who you are, what you fix, that you are licensed, and what it costs to call you out. The people who want a free quote on a $90 job filter themselves out before the click.
05
A landing page per campaign
Not the homepage. A page about hot water replacement with the brands you install, the offer, the licence number and a tappable number at the top. We build these; the campaign is only as good as the page.
06
Tracking
Call tracking on the number, form tracking on the page, both tied to the keyword. Danny builds it. Without it you are guessing which half of the spend works.
07
Weekly tuning
Search terms reviewed, bids adjusted, new negatives added, losing ads paused.
Plumbers · Google Ads
What plumbing leads cost
The honest answer is that it depends on your city and your job mix. What matters is cost per lead against job value: a $60 lead on a $1,800 hot water replacement is a good trade; a $60 lead on a $150 tap repair is not, and the campaign structure is what keeps you out of the second one.
If you have been buying plumbing leads from hipages or a lead seller, compare the per-lead cost to what you would pay for a lead that only you receive, with your name on the ad. Most plumbers who run the comparison for a month do not go back.
stack up?
ROI calculator
Does Google Ads actually work for your business?
Plug in your numbers. Budget, your average sale, a realistic close rate. We'll model three scenarios (conservative, moderate, optimistic) and show you what the return really looks like on paper.
- Projected leads, sales & revenue
- Cost per enquiry across 3 scenarios
- Real ROI and ROAS, no fluff
- Full PDF report, emailed to you
Check if we're a fit Takes 60 seconds · See if the numbers stack up
go on. run it.
Fill in your parameters and hit Calculate to see projections.
Plumbers · Google Ads
Terms
Month to month, no lock-in. One invoice for management, landing page changes and testing. We run as the account manager during the engagement and hand over full admin access after the initial build period, so the structure we built is protected and you are never locked out of your own data.
Plumbers · results
Results
Trades and service businesses, mostly. The discipline is the same for industrial: find the searches that convert, own them, and stop paying for the rest.
01 / 13
Case study 02
Suburban Splits
Air conditioning
- Clicks
- 14,621
- Conversions
- 3,180
- Conv. rate
- 21.74%
- Cost / conv.
- A$28.64
Case study 03
Phil Haddock Painting
Painting
- Spend
- A$29,499
- Conversions
- 772
- Conv. rate
- 18.67%
- Cost / conv.
- A$38.21
Case study 04
2 Brothers Roller Shutters
Roller shutters
- Clicks
- 17,767
- Conversions
- 2,047
- Conv. rate
- 6.60%
- Cost / conv.
- A$30.52
Case study 05
Papas Plumbing
Plumbing
- Clicks
- 5,660
- Conversions
- 511
- Conv. rate
- 8.42%
- Cost / conv.
- A$52.14
Case study 06
Everlast Painting
Painting campaign
- Clicks
- 12,985
- Conversions
- 1,277
- Conv. rate
- 9.69%
- Cost / conv.
- A$63.43
Case study 07
Applied Physiotherapy
Physiotherapy
- Clicks
- 5,182
- Conversions
- 619
- Conv. rate
- 11.87%
- Cost / conv.
- A$44.23
Case study 08
Hypaforma Podiatry
Podiatry
- Clicks
- 4,820
- Conversions
- 489
- Conv. rate
- 9.61%
- Cost / conv.
- A$50.49
Case study 09
Certified Pest Management
Pest control
- Spend
- A$9,446
- Conversions
- 226
- Conv. rate
- 12.71%
- Cost / conv.
- A$41.80
Case study 10
Perth Power Wash
Pressure cleaning
- Clicks
- 1,474
- Conversions
- 163
- Conv. rate
- 10.98%
- Cost / conv.
- A$35.92
Case study 11
Complete Roof Plumbing
Roofing and gutters
- Clicks
- 5,494
- Conversions
- 704
- Conv. rate
- 12.80%
- Cost / conv.
- A$54.40
Case study 12
Elite Gutter Guards
Gutter guards
- Spend
- A$7,379
- Conversions
- 111
- Conv. rate
- 10.35%
- Cost / conv.
- A$66.48
Case study 13
Pressure Cleaning Perth
Pressure cleaning
- Clicks
- 1,022
- Conversions
- 115
- Conv. rate
- 10.76%
- Cost / conv.
- A$68.40
Account screenshot, spend blurred. Numbers match the card.
Social proof 
Reviews
Plumbers · Google Ads
Alongside the ads
Ads bring calls now; plumber SEO brings them later without the click cost, and websites for plumbers is where both land. The overview is on marketing for plumbers, and every trade we work with is on the marketing for tradies hub.
Also see
Same service, other trades: Google Ads for electricians, Google Ads for pest control and Google Ads for air conditioning.
FAQ
FAQs
How much do Google Ads cost for plumbers?
Budget plus management. Budget depends on your city and the services you target; the right spend varies, and the ROI calculator shows what a budget needs to bring in to pay for itself. Management is a flat fee we quote on the first call. The question to ask any agency is what the cost per call will be, and whether they will show you the tracking.
Do Google Ads work for plumbers?
Yes, when the campaign is built for specific services and suburbs, the clicks go to a landing page, and calls are tracked. The plumbing accounts that fail almost always have one broad campaign, no negatives and clicks landing on the homepage.
What is a good cost per lead for a plumber?
Measured against job value. Emergency and hot water leads can justify a higher cost than general repairs. At the end of the day, we work towards getting your campaigns profitable with high-quality leads.
Should a plumber use hipages or Google Ads?
Hipages sells each lead to several plumbers and charges whether or not you win it. Google Ads brings leads only you receive at a cost you control. Hipages can help a new business with no reviews; once you have a track record, your own campaign wins on cost and on the quality of the job.
What is Google Local Services Ads and should plumbers use it?
Local Services Ads is Google's pay per lead product with the Google Guaranteed badge. It is available for plumbers in some Australian markets and worth testing alongside search ads where it is. We set it up as part of the campaign where it applies.
Final word
Leave it to us. Want to see what plumbing clicks cost in your city?
Twenty minutes, we pull the numbers live.
Contact
Drop us a line.
Send a quick note. We'll get back same day, usually within an hour. No automated replies, no sales sequence, just Garo.
- Emailhello@onlinecreativedudes.com
- Phone0424 180 755
- Hours8:30–5pm AWST · but I'm checking emails 24/7
- BasedPerth / Remote AU
Always happy to chat.