Case study 01
BG Plumbing
Bathroom renovations
- Clicks
- 3,280
- Conversions
- 871
- Conv. rate
- 26.55%
- Cost / conv.
- A$36.33
Automotive marketing for workshops that want the bays full
Google Ads, Meta ads, websites and landing pages for mechanics, mobile mechanics, panel beaters, auto electricians, detailers, tyre shops and towing. Built to fill the booking calendar, not the inbox.
- No lock-in contracts
- Month to month
- Perth based, Australia wide
Auto
Who this page is for
Independent workshops compete with dealerships that have national ad budgets and with franchise chains that have a brand on every corner. What you have that they do not is a person the customer can talk to, a price that is not padded, and a reputation in your suburb. Automotive digital marketing done properly puts those three things in front of the person whose car just made a noise.
Most workshop owners we talk to have tried a Facebook boost, a listing on a directory and a website someone built in 2017. The phone rings, but it is mostly people shopping on price. We build the campaigns around the work you want: logbook services, diagnostics, brakes and suspension, the jobs with margin. Then we track every call back to the ad that produced it.
Who we help
Automotive businesses we work with
Auto
- Mechanics and workshops
- mobile mechanics
- panel beaters and smash repairs
- auto electricians
- windscreen replacement
- car detailers
- tyre shops
- towing
Not on the list? Give us a bell.
What we do
What we do
Five services, all pointed at one outcome: a car in the bay and a job card open.
Service 01
Google Ads management.
Search campaigns for the services you want to sell more of (logbook, brakes, diagnostics, roadworthy) in the suburbs you draw from. Every call and every booking form is tracked back to the keyword that produced it. Google Ads management.
Service 02
Meta ads.
Facebook and Instagram for the work nobody searches for in a panic: pre-holiday checks, tyre deals, a new service bay opening. Also the cheapest way to stay in front of your past customers. Meta ads.
Service 03
Websites.
A WordPress site that shows your services, your prices where you are happy to publish them, your reviews and a booking button that works on a phone. Websites.
Service 04
Landing pages.
A separate page for each campaign, so someone who clicked an ad for brake repairs lands on brake repairs, not on a homepage with a slideshow. Landing pages.
Service 05
Local SEO.
Showing up on Google Maps and in the organic results when someone near you searches for what you do. It takes longer than ads to build, but the enquiries it brings do not cost you a click. Local SEO.
stack up?
ROI calculator
Does Google Ads actually work for your business?
Plug in your numbers. Budget, your average sale, a realistic close rate. We'll model three scenarios (conservative, moderate, optimistic) and show you what the return really looks like on paper.
- Projected leads, sales & revenue
- Cost per enquiry across 3 scenarios
- Real ROI and ROAS, no fluff
- Full PDF report, emailed to you
Check if we're a fit Takes 60 seconds · See if the numbers stack up
go on. run it.
Fill in your parameters and hit Calculate to see projections.
The process
How it works
01
A fit call
Twenty minutes. Which services carry the margin, which suburbs you want, what the quiet months look like, what you have already spent on marketing and what it got you.
02
Research with real numbers
We pull the actual search data for your area: what people type when their car has a problem, what each click costs, which workshops are bidding and what their ads say. You see it before anything is built.
03
Build the campaign and the page
Campaigns split by service, ad copy for each, negatives to keep out the people hunting for free quotes and DIY parts, call tracking on the number, and a landing page per campaign.
04
Launch and cut
Live within 7 days of sign off. Then we cut what brings price shoppers and feed what brings bookings. You get a short report in plain English each month.
05
Stay or go, month to month
No lock-in. One invoice covers ads management, landing page changes and testing.
Auto · results
Results
Trades and service businesses, mostly. The discipline is the same for industrial: find the searches that convert, own them, and stop paying for the rest.
01 / 13
Case study 02
Suburban Splits
Air conditioning
- Clicks
- 14,621
- Conversions
- 3,180
- Conv. rate
- 21.74%
- Cost / conv.
- A$28.64
Case study 03
Phil Haddock Painting
Painting
- Spend
- A$29,499
- Conversions
- 772
- Conv. rate
- 18.67%
- Cost / conv.
- A$38.21
Case study 04
2 Brothers Roller Shutters
Roller shutters
- Clicks
- 17,767
- Conversions
- 2,047
- Conv. rate
- 6.60%
- Cost / conv.
- A$30.52
Case study 05
Papas Plumbing
Plumbing
- Clicks
- 5,660
- Conversions
- 511
- Conv. rate
- 8.42%
- Cost / conv.
- A$52.14
Case study 06
Everlast Painting
Painting campaign
- Clicks
- 12,985
- Conversions
- 1,277
- Conv. rate
- 9.69%
- Cost / conv.
- A$63.43
Case study 07
Applied Physiotherapy
Physiotherapy
- Clicks
- 5,182
- Conversions
- 619
- Conv. rate
- 11.87%
- Cost / conv.
- A$44.23
Case study 08
Hypaforma Podiatry
Podiatry
- Clicks
- 4,820
- Conversions
- 489
- Conv. rate
- 9.61%
- Cost / conv.
- A$50.49
Case study 09
Certified Pest Management
Pest control
- Spend
- A$9,446
- Conversions
- 226
- Conv. rate
- 12.71%
- Cost / conv.
- A$41.80
Case study 10
Perth Power Wash
Pressure cleaning
- Clicks
- 1,474
- Conversions
- 163
- Conv. rate
- 10.98%
- Cost / conv.
- A$35.92
Case study 11
Complete Roof Plumbing
Roofing and gutters
- Clicks
- 5,494
- Conversions
- 704
- Conv. rate
- 12.80%
- Cost / conv.
- A$54.40
Case study 12
Elite Gutter Guards
Gutter guards
- Spend
- A$7,379
- Conversions
- 111
- Conv. rate
- 10.35%
- Cost / conv.
- A$66.48
Case study 13
Pressure Cleaning Perth
Pressure cleaning
- Clicks
- 1,022
- Conversions
- 115
- Conv. rate
- 10.76%
- Cost / conv.
- A$68.40
Account screenshot, spend blurred. Numbers match the card.
Social proof 
What workshop owners say
The dudes
Who you will be dealing with
Founder · AU
Garo
Founder
Garo has spent 13 years building sites and running ads for Australian service businesses, from his desk in Perth. He runs the strategy on every account and does not hand workshops to a junior.
Strategy · AU
Danny
Senior Digital Strategist
Danny (Daniel Bridgewater), OCD's Senior Digital Strategist, builds the tracking. When a booking comes through, he can tell you the ad, the keyword and the suburb that produced it. Before OCD he worked at leading ad and media agencies, including OMD.
No account managers, no hold music. You deal with the two people doing the work.
Why us
Why workshops pick us
01
Month to month, no lock-in.
Pause for the quiet weeks in January if you want to.
02
Calls are tracked, not guessed.
Danny builds the tracking on every account. You will know which ad produced which booking.
03
One invoice.
Ads, landing page changes, testing and small site updates, all in.
04
Service businesses are what we do.
100+ businesses whose phone has to ring, since 2017. A workshop's week looks a lot like a plumber's week, and we have run plenty of both.
FAQ
Questions we get, a lot.
How much does automotive marketing cost?
Most independent workshops start from $750 a month in Google Ads media spend, plus a flat management fee. Clicks on mechanic searches in Australian metro areas typically cost $3 to $8 depending on the area, a lot cheaper than most trades, so the budget needs to be enough to buy a meaningful number of them. We tell you the fee on the first call.
What is the best way to market a mechanic shop?
Search ads for the urgent work (brakes, diagnostics, roadworthy), a Google Business Profile with recent reviews for the map pack, and a fast website with online booking or a tap to call number. Meta ads come later, for logbook service reminders and seasonal offers. Flyers and radio still work in some suburbs but you cannot measure them.
Do Google Ads work for mechanics?
Yes, when the campaign is built around specific services and suburbs rather than one broad mechanic campaign. The accounts that fail usually bid on every car-related term, send clicks to the homepage and never set up call tracking. Build it properly and a workshop can see a cost per booking that is a fraction of the job value.
Is it worth running ads for a mobile mechanic?
Mobile mechanics have an edge: the search terms are cheaper and the convenience sells itself. The campaign needs tight suburb targeting, because driving across the city for a $150 job is where the margin goes. We set the radius with you.
Google Ads or Facebook ads for a workshop?
Google for the people whose car is broken now. Meta for staying in front of past customers and for offers like pre-holiday checks. Search first, Meta once search is paying for itself.
How long before the bookings come in?
Search campaigns usually produce calls in the first week. Expect the cost per booking to come down over the first three months as we cut the terms that bring price shoppers and feed the ones that bring real jobs.
Also see
Most of our clients are trades and home services; see marketing for tradies. We also run allied health marketing for clinics and law firm marketing for legal practices.
Final word
Leave it to us. Check if we're a fit.
Twenty minutes, no pitch deck.
Contact
Drop us a line.
Send a quick note. We'll get back same day, usually within an hour. No automated replies, no sales sequence, just Garo.
- Emailhello@onlinecreativedudes.com
- Phone0424 180 755
- Hours8:30–5pm AWST · but I'm checking emails 24/7
- BasedPerth / Remote AU
Always happy to chat.