Case study 01
Applied Physiotherapy
Physiotherapy
- Clicks
- 5,182
- Conversions
- 619
- Conv. rate
- 11.87%
- Cost / conv.
- A$44.23
Allied health marketing that fills the appointment book
Google Ads, Meta ads, websites and landing pages for physiotherapists, chiropractors, podiatrists, dentists, orthodontists, psychologists and counsellors. Built to book new patients, within the advertising rules your registration depends on.
- No lock-in contracts
- Month to month
- Perth based, Australia wide
Health and Wellness
Who this page is for
Clinic owners are usually practitioners first and business owners second. You did not train for six years to learn Google Ads, and most of the marketing offers that land in your inbox are from agencies that have never read the AHPRA advertising guidelines. Allied health marketing has rules the trades do not: no testimonials about clinical outcomes in advertising, no claims you cannot substantiate, no before and after images that encourage unnecessary treatment. We build campaigns that work inside those rules rather than pretending they do not exist.
What a clinic needs is steady: a predictable number of new patient bookings each week, from the suburbs you serve, for the services you want to grow. That is a measurable job and we treat it as one.
Who we help
Health and wellness practices we work with
Health and Wellness
- Physiotherapists
- chiropractors
- podiatrists
- dentists
- orthodontists
- psychologists and counsellors
- first aid and training providers
Not on the list? Give us a bell.
What we do
What we do
Five services, each built to produce bookings without putting your registration at risk.
Service 01
Google Ads management.
Search campaigns for the conditions and services your patients type, in the suburbs you serve. Copy written inside the AHPRA advertising guidelines. Calls and online bookings tracked to the keyword. Google Ads management.
Service 02
Meta ads.
Facebook and Instagram campaigns for services people do not search for until someone tells them about it: clear aligners, clinical Pilates, a new practitioner, a second location. Meta ads.
Service 03
Websites.
A WordPress site with a page per service, practitioner profiles with qualifications, and online booking that connects to your practice software. Websites.
Service 04
Landing pages.
A page per treatment for the ads to land on, so a person searching for shoulder physio reads about shoulder physio and books, instead of scrolling a homepage. Landing pages.
Service 05
Local SEO.
Showing up on Google Maps and in the organic results when someone near you searches for what you do. It takes longer than ads to build, but the enquiries it brings do not cost you a click. Local SEO.
stack up?
ROI calculator
Does Google Ads actually work for your business?
Plug in your numbers. Budget, your average sale, a realistic close rate. We'll model three scenarios (conservative, moderate, optimistic) and show you what the return really looks like on paper.
- Projected leads, sales & revenue
- Cost per enquiry across 3 scenarios
- Real ROI and ROAS, no fluff
- Full PDF report, emailed to you
Check if we're a fit Takes 60 seconds · See if the numbers stack up
go on. run it.
Fill in your parameters and hit Calculate to see projections.
The process
How it works
01
A fit call
Twenty minutes with the practice owner. Which services you want to grow, which suburbs the patients come from, what the booking system is, what the compliance concerns are.
02
Research
Real search data for your area and your services: volumes, click costs, which clinics are advertising and what they claim. We flag anything a competitor says that the guidelines would not allow, so you know where the line is.
03
Build
Campaigns by service and suburb, compliant ad copy, negatives, call and booking tracking connected to your practice software, and a landing page per treatment.
04
Launch and refine
Live within 7 days of sign off. Then we work the cost per booking down over the first three months. One plain English report a month.
05
Month to month
No lock-in. One invoice covers ads management, landing page changes and testing.
Health and Wellness · results
Results
Trades and service businesses, mostly. The discipline is the same for industrial: find the searches that convert, own them, and stop paying for the rest.
01 / 13
Case study 02
Hypaforma Podiatry
Podiatry
- Clicks
- 4,820
- Conversions
- 489
- Conv. rate
- 9.61%
- Cost / conv.
- A$50.49
Case study 03
BG Plumbing
Bathroom renovations
- Clicks
- 3,280
- Conversions
- 871
- Conv. rate
- 26.55%
- Cost / conv.
- A$36.33
Case study 04
Suburban Splits
Air conditioning
- Clicks
- 14,621
- Conversions
- 3,180
- Conv. rate
- 21.74%
- Cost / conv.
- A$28.64
Case study 05
Phil Haddock Painting
Painting
- Spend
- A$29,499
- Conversions
- 772
- Conv. rate
- 18.67%
- Cost / conv.
- A$38.21
Case study 06
2 Brothers Roller Shutters
Roller shutters
- Clicks
- 17,767
- Conversions
- 2,047
- Conv. rate
- 6.60%
- Cost / conv.
- A$30.52
Case study 07
Papas Plumbing
Plumbing
- Clicks
- 5,660
- Conversions
- 511
- Conv. rate
- 8.42%
- Cost / conv.
- A$52.14
Case study 08
Everlast Painting
Painting campaign
- Clicks
- 12,985
- Conversions
- 1,277
- Conv. rate
- 9.69%
- Cost / conv.
- A$63.43
Case study 09
Certified Pest Management
Pest control
- Spend
- A$9,446
- Conversions
- 226
- Conv. rate
- 12.71%
- Cost / conv.
- A$41.80
Case study 10
Perth Power Wash
Pressure cleaning
- Clicks
- 1,474
- Conversions
- 163
- Conv. rate
- 10.98%
- Cost / conv.
- A$35.92
Case study 11
Complete Roof Plumbing
Roofing and gutters
- Clicks
- 5,494
- Conversions
- 704
- Conv. rate
- 12.80%
- Cost / conv.
- A$54.40
Case study 12
Elite Gutter Guards
Gutter guards
- Spend
- A$7,379
- Conversions
- 111
- Conv. rate
- 10.35%
- Cost / conv.
- A$66.48
Case study 13
Pressure Cleaning Perth
Pressure cleaning
- Clicks
- 1,022
- Conversions
- 115
- Conv. rate
- 10.76%
- Cost / conv.
- A$68.40
Account screenshot, spend blurred. Numbers match the card.
Social proof 
What practice owners say
The dudes
Who you will be dealing with
Founder · AU
Garo
Founder
Garo founded OCD in 2017 and has 13 years of experience building websites and running campaigns for Australian service businesses. He sets the strategy on every account himself, from Perth, for clinics anywhere in the country.
Strategy · AU
Danny
Senior Digital Strategist
Danny (Daniel Bridgewater) is the Senior Digital Strategist and owns measurement. He connects the campaign to your phone line and booking system so each new patient is traced to its source without touching clinical records. Before OCD he worked at leading ad and media agencies, including OMD.
You will not be passed to an account manager. The two people who build the work are the two people you call.
Why us
Why practices pick us
01
Month to month, no lock-in.
Pause over the Christmas close.
02
Compliant by default.
Ad copy and landing pages are written against the AHPRA advertising guidelines and the National Law. We will tell you when something you want to say cannot be said.
03
Bookings are tracked.
Danny connects the campaign to your booking system or phone line so every new patient is traced to its source. We connect with the major booking platforms, including Cliniko, Halaxy and Nookal.
04
One invoice.
Ads, landing page changes, testing and small site updates.
FAQ
Questions we get, a lot.
Can allied health practitioners advertise with Google Ads?
Yes. The AHPRA advertising guidelines restrict what you say, not where you say it. You cannot use patient testimonials about clinical care, make claims you cannot back up, or offer inducements that encourage unnecessary treatment. A campaign that advertises your services, location, availability and practitioner qualifications is fine, and that is what converts anyway.
How much does allied health marketing cost?
Most clinics spend from $1,500 a month on Google Ads plus a flat management fee. Clicks on terms like physio near me and dentist near me cost from $5 in Australian metro areas, and dental terms sit at the top of that range. We quote the fee on the first call.
How do physios and chiros get new patients online?
Three channels do most of the work: the Google map pack (which needs a complete Business Profile and steady reviews), search ads for the conditions and services people type, and a website that lets someone book in under a minute on a phone. Referrals from GPs still matter; online is how you stop depending on them.
Is dental marketing different from other health marketing?
The rules are the same, the competition is not. Dental terms are the most expensive in health and the search results are full of national dental marketing agencies. A single practice competes by owning its suburb: specific services, specific locations, strong reviews, and a landing page per treatment rather than one generic page.
Should a clinic use Facebook ads or Google Ads?
Google for people with a problem now (back pain, toothache, an injured ankle). Meta for awareness and for services people do not search for yet, like clear aligners or a new practitioner joining. Start with search.
How long until the campaign brings bookings?
Search campaigns usually produce enquiries in the first week. Cost per booking improves over the first three months as we cut the terms that bring the wrong patients and feed the ones that bring the services you want to grow.
Also see
We also run marketing for tradies, automotive marketing for workshops and law firm marketing for legal practices.
Final word
Leave it to us. Check if we're a fit.
Twenty minutes, no pitch deck.
Contact
Drop us a line.
Send a quick note. We'll get back same day, usually within an hour. No automated replies, no sales sequence, just Garo.
- Emailhello@onlinecreativedudes.com
- Phone0424 180 755
- Hours8:30–5pm AWST · but I'm checking emails 24/7
- BasedPerth / Remote AU
Always happy to chat.