Case study 01
BG Plumbing
Bathroom renovations
- Clicks
- 3,280
- Conversions
- 871
- Conv. rate
- 26.55%
- Cost / conv.
- A$36.33
Google Ads for electricians, priced by the job not the click
An emergency callout, a power point and a switchboard upgrade are three different customers paying three different prices. Most electrician campaigns treat them as one keyword. Ours don't.
- No lock-in contracts
- Month to month
- Perth based, Australia wide
Electricians · Google Ads
Why our electrical campaigns are built in three parts
A broad electrician campaign buys the power point click at the switchboard price and sends both to the homepage. The account looks busy and the cost per job is terrible. We build electrical accounts in three campaigns with their own budgets, their own ad copy and their own landing page: emergency (no power, tripping safety switch, after hours), repairs and small installs (power points, lights, fans, smoke alarms), and projects (switchboard upgrades, EV chargers, air conditioning if you do it). Each one is bid to what its jobs are worth.
Suburb targeting sits around your base, not the whole city, because a $180 job forty minutes away is where the margin goes. The negative list is built from years of electrical accounts: apprentice, course, salary, wholesaler, DIY and the rest of what drains an untended budget.
Electricians · Google Ads
What electrician leads cost
Click prices for electrical terms in Australian metros run from a few dollars for a general repair search to several times that for emergency and switchboard terms. The job values run the same way, which is the point of splitting the campaigns. An electrician lead for a switchboard upgrade can cost three times a power point lead and still be the better buy.
Every call and form is tracked to the keyword, so after a month you know the cost per lead by job type, not an account average that hides the mix.
stack up?
ROI calculator
Does Google Ads actually work for your business?
Plug in your numbers. Budget, your average sale, a realistic close rate. We'll model three scenarios (conservative, moderate, optimistic) and show you what the return really looks like on paper.
- Projected leads, sales & revenue
- Cost per enquiry across 3 scenarios
- Real ROI and ROAS, no fluff
- Full PDF report, emailed to you
Check if we're a fit Takes 60 seconds · See if the numbers stack up
go on. run it.
Fill in your parameters and hit Calculate to see projections.
Electricians · Google Ads
What is in the build
Job list and suburb map on the first call. Keyword research with live click costs for your city. Three campaigns, tight ad groups, exact and phrase match, broad off. Ad copy that states the licence, the callout fee and the hours, so the free-quote hunters filter themselves. A landing page per campaign built by us. Call tracking on the number, form tracking on the page, enhanced conversions on. Weekly search term review. One monthly report that reads in two minutes. The campaigns run through our Google Ads management service.
Electricians · results
Results
Trades and service businesses, mostly. The discipline is the same for industrial: find the searches that convert, own them, and stop paying for the rest.
01 / 13
Case study 02
Suburban Splits
Air conditioning
- Clicks
- 14,621
- Conversions
- 3,180
- Conv. rate
- 21.74%
- Cost / conv.
- A$28.64
Case study 03
Phil Haddock Painting
Painting
- Spend
- A$29,499
- Conversions
- 772
- Conv. rate
- 18.67%
- Cost / conv.
- A$38.21
Case study 04
2 Brothers Roller Shutters
Roller shutters
- Clicks
- 17,767
- Conversions
- 2,047
- Conv. rate
- 6.60%
- Cost / conv.
- A$30.52
Case study 05
Papas Plumbing
Plumbing
- Clicks
- 5,660
- Conversions
- 511
- Conv. rate
- 8.42%
- Cost / conv.
- A$52.14
Case study 06
Everlast Painting
Painting campaign
- Clicks
- 12,985
- Conversions
- 1,277
- Conv. rate
- 9.69%
- Cost / conv.
- A$63.43
Case study 07
Applied Physiotherapy
Physiotherapy
- Clicks
- 5,182
- Conversions
- 619
- Conv. rate
- 11.87%
- Cost / conv.
- A$44.23
Case study 08
Hypaforma Podiatry
Podiatry
- Clicks
- 4,820
- Conversions
- 489
- Conv. rate
- 9.61%
- Cost / conv.
- A$50.49
Case study 09
Certified Pest Management
Pest control
- Spend
- A$9,446
- Conversions
- 226
- Conv. rate
- 12.71%
- Cost / conv.
- A$41.80
Case study 10
Perth Power Wash
Pressure cleaning
- Clicks
- 1,474
- Conversions
- 163
- Conv. rate
- 10.98%
- Cost / conv.
- A$35.92
Case study 11
Complete Roof Plumbing
Roofing and gutters
- Clicks
- 5,494
- Conversions
- 704
- Conv. rate
- 12.80%
- Cost / conv.
- A$54.40
Case study 12
Elite Gutter Guards
Gutter guards
- Spend
- A$7,379
- Conversions
- 111
- Conv. rate
- 10.35%
- Cost / conv.
- A$66.48
Case study 13
Pressure Cleaning Perth
Pressure cleaning
- Clicks
- 1,022
- Conversions
- 115
- Conv. rate
- 10.76%
- Cost / conv.
- A$68.40
Account screenshot, spend blurred. Numbers match the card.
Social proof 
Reviews
Electricians · Google Ads
Terms and where this fits
Month to month, no lock-in, one invoice that covers management, landing page changes and testing. The channel overview for your trade is on marketing for electricians; the organic side is on organic search for electricians; the page the ads land on is on websites for electricians.
Also see
Same service, other trades: the plumber ads page and Google Ads campaigns for pest control.
FAQ
FAQs
Do Google Ads work for electricians?
Yes, when the campaign separates emergency, repair and project work, each lands on its own page and the calls are tracked. The version that fails is one broad electrician campaign pointed at the homepage with no negatives.
How much should an electrician spend on Google Ads?
Enough to buy a meaningful number of clicks in your target campaigns, which varies by metro and job mix. The ROI calculator shows what a budget needs to bring in to pay for itself. A sole trader can start smaller on repairs only. We set it from your job values on the call.
What is a good cost per lead for an electrician?
It depends on the job type, which is why we report it by campaign. At the end of the day, we work towards getting your campaigns profitable with high-quality leads. A switchboard upgrade lead is worth paying several times what a power point lead is worth.
Should I run ads after hours?
Only if someone answers. Emergency campaigns after hours convert well when the phone is picked up and burn money when it rings out. We schedule the emergency campaign to the hours you actually cover.
Can you run Google Ads for an electrician who also does air conditioning?
Yes, as a fourth campaign with its own budget and page. Split systems and ducted installs are project work with their own search terms and their own season.
Final word
Leave it to us. Want the click costs for electrical terms in your city?
Twenty minutes, pulled live.
Contact
Drop us a line.
Send a quick note. We'll get back same day, usually within an hour. No automated replies, no sales sequence, just Garo.
- Emailhello@onlinecreativedudes.com
- Phone0424 180 755
- Hours8:30–5pm AWST · but I'm checking emails 24/7
- BasedPerth / Remote AU
Always happy to chat.