Electrician website design built for the call and the research

An electrical website has two readers: the one with no power who needs the number now, and the one pricing a switchboard upgrade who needs to trust you. We build for both on the same page.

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  • No lock-in contracts
  • Month to month
  • Perth based, Australia wide
Electricians · Websites

Why we build electrical sites the way we do

We built a twenty page electrical and air conditioning site for Dent Electrical & Air in Perth from the keyword map up: a general electrical page targeting repairs and domestic work, then a page each for emergency, switchboards, safety switches, smoke alarms, ceiling fans, LED downlights, split systems, ducted and EV chargers. Every service page carries the questions people search before they call, answered honestly, including where WA law requires a licensed electrician.

That structure does two things at once. The emergency reader gets a page that loads fast with a number at the top and the licence under it. The researcher gets a page that explains what a switchboard upgrade involves, what the RCD rules are for a home being sold or rented, and roughly what it costs. Both pages convert, in different ways, and both rank.

Built on WordPress your site, geared to sell.
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Electricians · Websites

What is in the build

01

Conversion layout

Number on every screen, sticky call bar on mobile, offer strip, trust pills (licensed, insured, Electrical Safety Certificate supplied), reviews, a form that takes thirty seconds.

02

Service pages

One per job type, written from search data and your actual scope. If you do not do solar, the site does not mention solar, however good the search volume looks.

03

Compliance content, sourced

RCD and smoke alarm rules for your state, certificate requirements, who to call for a fault on the network side. Correct and cited, because electrical customers check.

04

Phone number from one source

Pulled into every page from a single setting, so when the number changes it changes everywhere. We have seen the old number survive on a site, a Google profile and an ads account for years.

05

Tracking before launch

GTM, GA4, ads conversions, call tracking. Danny builds it; the site goes live measured.

06

Hosting and care

Hosted and maintained by us, month to month.

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Electricians · results

Results

Trades and service businesses, mostly. The discipline is the same for industrial: find the searches that convert, own them, and stop paying for the rest.

01 / 13
Case study 01

BG Plumbing

Bathroom renovations
Clicks
3,280
Conversions
871
Conv. rate
26.55%
Cost / conv.
A$36.33
Case study 02

Suburban Splits

Air conditioning
Clicks
14,621
Conversions
3,180
Conv. rate
21.74%
Cost / conv.
A$28.64
Case study 03

Phil Haddock Painting

Painting
Spend
A$29,499
Conversions
772
Conv. rate
18.67%
Cost / conv.
A$38.21
Case study 04

2 Brothers Roller Shutters

Roller shutters
Clicks
17,767
Conversions
2,047
Conv. rate
6.60%
Cost / conv.
A$30.52
Case study 05

Papas Plumbing

Plumbing
Clicks
5,660
Conversions
511
Conv. rate
8.42%
Cost / conv.
A$52.14
Case study 06

Everlast Painting

Painting campaign
Clicks
12,985
Conversions
1,277
Conv. rate
9.69%
Cost / conv.
A$63.43
Case study 07

Applied Physiotherapy

Physiotherapy
Clicks
5,182
Conversions
619
Conv. rate
11.87%
Cost / conv.
A$44.23
Case study 08

Hypaforma Podiatry

Podiatry
Clicks
4,820
Conversions
489
Conv. rate
9.61%
Cost / conv.
A$50.49
Case study 09

Certified Pest Management

Pest control
Spend
A$9,446
Conversions
226
Conv. rate
12.71%
Cost / conv.
A$41.80
Case study 10

Perth Power Wash

Pressure cleaning
Clicks
1,474
Conversions
163
Conv. rate
10.98%
Cost / conv.
A$35.92
Case study 11

Complete Roof Plumbing

Roofing and gutters
Clicks
5,494
Conversions
704
Conv. rate
12.80%
Cost / conv.
A$54.40
Case study 12

Elite Gutter Guards

Gutter guards
Spend
A$7,379
Conversions
111
Conv. rate
10.35%
Cost / conv.
A$66.48
Case study 13

Pressure Cleaning Perth

Pressure cleaning
Clicks
1,022
Conversions
115
Conv. rate
10.76%
Cost / conv.
A$68.40
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Electricians · Websites

Where it fits

The site is where the electrician ads page land and where the electrical SEO page is built. The full picture is on marketing for electricians and every trade is on the marketing for tradies hub.

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Also see

Same service, other trades: websites for plumbers and pest control websites.

Plumbers · Websites

Websites for plumbers
Pest Control · Websites

Pest control websites
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FAQ

FAQs

How much does an electrician website cost?

Most of our service websites sit between $5,000 and $8,000. We usually package the build into a retainer with SEO or Google Ads, which gives you far more value for the money. The build includes the tracking setup and the first set of service pages. We publish the range because the question gets asked on every call and most agencies dodge it.

What pages should an electrician's website have?

Home, a page per service you actually offer, about (with the owner's name and licence), reviews, service areas, contact, and the emergency page if you do after hours work. Suburb pages if you want to rank beyond your immediate area.

Should I put prices on my electrical website?

Where you can, yes. Call-out fee, hourly rate, from-prices for common jobs like smoke alarm installs or a switchboard upgrade range. It filters the people who were never going to pay and it answers the question that makes the researcher call you instead of the next site.

Can my electrical website rank without suburb pages?

For service plus city searches, yes, with good service pages. For electrician plus suburb searches, you need either a strong Google Business Profile (map pack) or suburb pages (organic). Most electricians need both eventually.

Do you build electrical and air conditioning sites together?

Yes. Plenty of electrical businesses do split systems and ducted installs, and the site needs an air conditioning section with its own pages. We built exactly that for a Perth client and the structure carries both without one cannibalising the other.

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Final word

Send us your current site and your service list.

We'll tell you what to keep and what to build.

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