Case study 01
BG Plumbing
Bathroom renovations
- Clicks
- 3,280
- Conversions
- 871
- Conv. rate
- 26.55%
- Cost / conv.
- A$36.33
SEO for pest control: a page per pest, a page per suburb
Pest searches are specific: termite inspection Joondalup, cockroaches Northern Beaches, rodent control Logan. A pest control site with one services page cannot rank for any of them. One with a page per pest and a page per suburb can rank for most.
- No lock-in contracts
- Month to month
- Perth based, Australia wide
Pest Control · SEO
Why pest control SEO is a page-count job
People do not search pest control and stop. They search the pest and the suburb, or the service and the suburb, and Google returns pages that match both. Pest control SEO means building those pages: termites, ants, cockroaches, spiders, rodents, bed bugs, wasps, fleas, each with what the treatment involves, what it costs from, how long it takes and whether the house needs to be empty. Then suburb pages for the areas you cover, written from facts about the suburb (housing age, construction type, the pests that go with it) rather than one template with the name swapped.
Underneath that, the map pack: a Google Business Profile in the right category, with your service area, photos and a steady flow of reviews. For most pest control operators the map pack is the biggest single source of organic calls, and it is the part most competitors leave half done.
Live · 14d
Pest Control · SEO
What we do
Keyword map for your city: pest plus suburb, service plus suburb, the question searches people run before they call. Site structure with service and pest pages as parents and suburb pages as children, every page linked to its neighbours. Google Business Profile cleanup and a review flow. Schema with your licence number. Speed and mobile layout. Organic calls and forms tracked separately from ads, so you can see what the content produces. The suburb page method is the one we built at scale for a Sydney plumber, 191 pages, each from its own fact sheet.
Pest Control · SEO
Timing and what runs alongside
Map pack movement within one to two months of the profile cleanup; pest and suburb pages ranking in three to six; broad coverage in six to twelve. the pest control ads page carries the lead flow while that builds, and most pest control clients run both. The site the pages live on is covered on websites for pest control. The full channel picture is on our pest control overview and every trade is on the marketing for tradies hub. Month to month, no lock-in.
Pest Control · results
Results
Trades and service businesses, mostly. The discipline is the same for industrial: find the searches that convert, own them, and stop paying for the rest.
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Case study 02
Suburban Splits
Air conditioning
- Clicks
- 14,621
- Conversions
- 3,180
- Conv. rate
- 21.74%
- Cost / conv.
- A$28.64
Case study 03
Phil Haddock Painting
Painting
- Spend
- A$29,499
- Conversions
- 772
- Conv. rate
- 18.67%
- Cost / conv.
- A$38.21
Case study 04
2 Brothers Roller Shutters
Roller shutters
- Clicks
- 17,767
- Conversions
- 2,047
- Conv. rate
- 6.60%
- Cost / conv.
- A$30.52
Case study 05
Papas Plumbing
Plumbing
- Clicks
- 5,660
- Conversions
- 511
- Conv. rate
- 8.42%
- Cost / conv.
- A$52.14
Case study 06
Everlast Painting
Painting campaign
- Clicks
- 12,985
- Conversions
- 1,277
- Conv. rate
- 9.69%
- Cost / conv.
- A$63.43
Case study 07
Applied Physiotherapy
Physiotherapy
- Clicks
- 5,182
- Conversions
- 619
- Conv. rate
- 11.87%
- Cost / conv.
- A$44.23
Case study 08
Hypaforma Podiatry
Podiatry
- Clicks
- 4,820
- Conversions
- 489
- Conv. rate
- 9.61%
- Cost / conv.
- A$50.49
Case study 09
Certified Pest Management
Pest control
- Spend
- A$9,446
- Conversions
- 226
- Conv. rate
- 12.71%
- Cost / conv.
- A$41.80
Case study 10
Perth Power Wash
Pressure cleaning
- Clicks
- 1,474
- Conversions
- 163
- Conv. rate
- 10.98%
- Cost / conv.
- A$35.92
Case study 11
Complete Roof Plumbing
Roofing and gutters
- Clicks
- 5,494
- Conversions
- 704
- Conv. rate
- 12.80%
- Cost / conv.
- A$54.40
Case study 12
Elite Gutter Guards
Gutter guards
- Spend
- A$7,379
- Conversions
- 111
- Conv. rate
- 10.35%
- Cost / conv.
- A$66.48
Case study 13
Pressure Cleaning Perth
Pressure cleaning
- Clicks
- 1,022
- Conversions
- 115
- Conv. rate
- 10.76%
- Cost / conv.
- A$68.40
Account screenshot, spend blurred. Numbers match the card.
Social proof 
Reviews
Also see
Same service, other trades: plumber SEO and electrician SEO.
FAQ
FAQs
What keywords should a pest control company target?
Pest plus suburb (termite inspection plus suburb is the most valuable), service plus suburb, and pest control plus suburb for the map pack. Plus the questions people search before they call: how much does a termite inspection cost, how long does pest control take, do I need to leave the house.
Does a pest control website need a page for each pest?
Yes. One page cannot rank for termites and cockroaches and rodents at once. A page per pest, each answering that pest's questions, is the structure that ranks and the structure that converts.
How long does pest control SEO take?
Map pack changes in one to two months. Pest and suburb pages in three to six. Six to twelve for the competitive termite terms in a capital city. Ads cover the gap.
Is local SEO different for pest control?
The mechanics match other trades. The difference is seasonality and the DIY pollution: a lot of pest searches are informational, so the content has to answer the question honestly and still make the case for a licensed treatment. Done well that is a strength, because the DIY searcher often calls once they see the job.
Can you write the pest pages for my state?
Yes. Licensing, termite management standards and the pests themselves vary by state, and the pages say what applies where you are. Anything we cannot verify is flagged, not guessed.
Final word
Leave it to us. Want the pest and suburb keyword map for your city?
Twenty minutes.
Contact
Drop us a line.
Send a quick note. We'll get back same day, usually within an hour. No automated replies, no sales sequence, just Garo.
- Emailhello@onlinecreativedudes.com
- Phone0424 180 755
- Hours8:30–5pm AWST · but I'm checking emails 24/7
- BasedPerth / Remote AU
Always happy to chat.