Case study 01
BG Plumbing
Bathroom renovations
- Clicks
- 3,280
- Conversions
- 871
- Conv. rate
- 26.55%
- Cost / conv.
- A$36.33
SEO for air conditioning companies: own the ducted and split searches in your suburbs
Air conditioning is a researched purchase, which makes it an SEO trade. The installer whose site answers the cost, size and brand questions in September is the one who gets the call in November.
- No lock-in contracts
- Month to month
- Perth based, Australia wide
Air Conditioning · SEO
What installers ask about SEO
01
What should my site rank for?
Ducted air conditioning plus your city, split system installation plus your city, air conditioning service and repairs, the brand terms, and air conditioning plus suburb for the areas you install in. Plus the cost and sizing questions: how much does ducted cost, what size unit do I need, what is reverse cycle. In Perth the ducted cost cluster alone is about 600 searches a month at near-zero difficulty.
02
Do I need suburb pages?
For air conditioning, yes, and one page per suburb covering all three services, not four pages per suburb. People search air conditioning plus suburb; they do not search ducted installation plus suburb outside the biggest areas. We mapped this for a Perth installer across 77 suburbs.
03
Does the map pack matter for a trade with no shopfront?
Yes. Set the profile up as a service area business, keep the address hidden if you want, and the map pack still carries you for air conditioning plus suburb searches.
04
How long does it take?
Hubs rank in three to six months; suburb pages in six to twelve; the cost page can rank faster because nobody else has one.
Air Conditioning · SEO
What we build
A keyword map for your city with the seasonal curve. Service hubs (ducted, split, service, repairs, commercial if you do it), with a brands-we-install section rather than brand pages. A ducted cost page or calculator. Suburb pages in rings from your base, inner ring first. Google Business Profile and reviews. Schema with ARCtick and electrical licence numbers. Organic calls and forms tracked separately from the ads. The anchor and linking rules we use on every build so no suburb page is an orphan.
Live · 14d
Air Conditioning · SEO
Alongside the SEO
Google Ads for air conditioning carries the season while the content builds, and the site is covered on air conditioning websites; the channel overview is on air conditioning marketing. Every trade we work with is on the marketing for tradies hub. Month to month, no lock-in.
Air Conditioning · results
Results
Trades and service businesses, mostly. The discipline is the same for industrial: find the searches that convert, own them, and stop paying for the rest.
01 / 13
Case study 02
Suburban Splits
Air conditioning
- Clicks
- 14,621
- Conversions
- 3,180
- Conv. rate
- 21.74%
- Cost / conv.
- A$28.64
Case study 03
Phil Haddock Painting
Painting
- Spend
- A$29,499
- Conversions
- 772
- Conv. rate
- 18.67%
- Cost / conv.
- A$38.21
Case study 04
2 Brothers Roller Shutters
Roller shutters
- Clicks
- 17,767
- Conversions
- 2,047
- Conv. rate
- 6.60%
- Cost / conv.
- A$30.52
Case study 05
Papas Plumbing
Plumbing
- Clicks
- 5,660
- Conversions
- 511
- Conv. rate
- 8.42%
- Cost / conv.
- A$52.14
Case study 06
Everlast Painting
Painting campaign
- Clicks
- 12,985
- Conversions
- 1,277
- Conv. rate
- 9.69%
- Cost / conv.
- A$63.43
Case study 07
Applied Physiotherapy
Physiotherapy
- Clicks
- 5,182
- Conversions
- 619
- Conv. rate
- 11.87%
- Cost / conv.
- A$44.23
Case study 08
Hypaforma Podiatry
Podiatry
- Clicks
- 4,820
- Conversions
- 489
- Conv. rate
- 9.61%
- Cost / conv.
- A$50.49
Case study 09
Certified Pest Management
Pest control
- Spend
- A$9,446
- Conversions
- 226
- Conv. rate
- 12.71%
- Cost / conv.
- A$41.80
Case study 10
Perth Power Wash
Pressure cleaning
- Clicks
- 1,474
- Conversions
- 163
- Conv. rate
- 10.98%
- Cost / conv.
- A$35.92
Case study 11
Complete Roof Plumbing
Roofing and gutters
- Clicks
- 5,494
- Conversions
- 704
- Conv. rate
- 12.80%
- Cost / conv.
- A$54.40
Case study 12
Elite Gutter Guards
Gutter guards
- Spend
- A$7,379
- Conversions
- 111
- Conv. rate
- 10.35%
- Cost / conv.
- A$66.48
Case study 13
Pressure Cleaning Perth
Pressure cleaning
- Clicks
- 1,022
- Conversions
- 115
- Conv. rate
- 10.76%
- Cost / conv.
- A$68.40
Account screenshot, spend blurred. Numbers match the card.
Social proof 
Reviews
Also see
Same service, other trades: organic search for electricians and organic search for plumbers.
FAQ
FAQs
What is the difference between HVAC SEO and air conditioning SEO?
Only the wording. Australians search air conditioning; the industry and some suppliers say HVAC. The pages use the Australian wording in headings and body and carry HVAC where it is natural, so both searches land.
Should an air conditioning site have brand pages?
Usually not. Brand searches (Daikin, Mitsubishi, Fujitsu) are small per brand and the searcher wants an installer, not a brochure. A brands-we-install section on the ducted and split pages captures them without thin pages.
How do I rank for ducted air conditioning cost searches?
Publish the cost. A page with price bands by house size and the factors that move them, or a calculator, ranks for the cost cluster and filters the enquiries. Most installers will not publish, which is why the page is open.
How many suburb pages does an air conditioning installer need?
Depends on the base. A 15km ring around a Perth installer gave 77 suburbs with measurable demand; the inner ring (about 15) comes first. We tier them from Australia Post coordinates and real search volume.
Can SEO work for a commercial air conditioning company?
Yes, with a different page set: commercial, strata, VRF, maintenance contracts, by city rather than by suburb. The volumes are smaller and the click costs are higher, which makes organic worth more.
Final word
Leave it to us. Want the seasonal keyword map and the suburb ring for your base?
Twenty minutes.
Contact
Drop us a line.
Send a quick note. We'll get back same day, usually within an hour. No automated replies, no sales sequence, just Garo.
- Emailhello@onlinecreativedudes.com
- Phone0424 180 755
- Hours8:30–5pm AWST · but I'm checking emails 24/7
- BasedPerth / Remote AU
Always happy to chat.